Retailing and Consumer Studies

9.

Pricing Strategies and Tactics

9.1.

Pricing Fundamentals

9.1.1.

Pricing Objectives

9.1.2.

Price-Quality Relationships

9.1.3.

Price Elasticity of Demand

9.1.4.

Competitive Pricing Environment

9.2.

Pricing Methods

9.2.1.

Cost-Based Pricing

9.2.1.1.

9.2.1.2.

Target Return Pricing

9.2.1.3.

Break-Even Analysis

9.2.2.

Demand-Based Pricing

9.2.2.1.

Value-Based Pricing

9.2.2.2.

Price Discrimination

9.2.2.3.

Dynamic Pricing

9.2.3.

Competition-Based Pricing

9.2.3.1.

9.2.3.2.

Competitive Parity

9.2.3.3.

Price Leadership

9.3.

Pricing Tactics

9.3.1.

Promotional Pricing

9.3.1.1.

Sales and Markdowns

9.3.1.2.

Coupons and Rebates

9.3.1.3.

9.3.1.4.

Loss Leader Pricing

9.3.2.

Psychological Pricing

9.3.2.1.

Odd-Even Pricing

9.3.2.2.

Reference Price Effects

9.3.2.3.

Price Anchoring

9.3.2.4.

Prestige Pricing

9.3.3.

Yield Management

9.3.3.1.

Capacity-Based Pricing

9.3.3.2.

Time-Based Pricing

9.3.3.3.

Demand-Based Adjustments

9.4.

Pricing Implementation

9.4.1.

Price Communication

9.4.2.

Price Monitoring

9.4.3.

Competitive Response

9.4.4.

Price Change Management

9.5.

Legal and Ethical Issues

9.5.1.

9.5.2.

Predatory Pricing

9.5.3.

Deceptive Pricing

9.5.4.

Fair Trade Practices

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10. Supply Chain and Logistics Management