Retailing and Consumer Studies

  1. Pricing Strategies and Tactics
    1. Pricing Fundamentals
      1. Pricing Objectives
        1. Price-Quality Relationships
          1. Price Elasticity of Demand
            1. Competitive Pricing Environment
            2. Pricing Methods
              1. Cost-Based Pricing
                1. Markup Pricing
                  1. Target Return Pricing
                    1. Break-Even Analysis
                    2. Demand-Based Pricing
                      1. Value-Based Pricing
                        1. Price Discrimination
                          1. Dynamic Pricing
                          2. Competition-Based Pricing
                            1. Price Matching
                              1. Competitive Parity
                                1. Price Leadership
                              2. Pricing Tactics
                                1. Promotional Pricing
                                  1. Sales and Markdowns
                                    1. Coupons and Rebates
                                      1. Bundle Pricing
                                        1. Loss Leader Pricing
                                        2. Psychological Pricing
                                          1. Odd-Even Pricing
                                            1. Reference Price Effects
                                              1. Price Anchoring
                                                1. Prestige Pricing
                                                2. Yield Management
                                                  1. Capacity-Based Pricing
                                                    1. Time-Based Pricing
                                                      1. Demand-Based Adjustments
                                                    2. Pricing Implementation
                                                      1. Price Communication
                                                        1. Price Monitoring
                                                          1. Competitive Response
                                                            1. Price Change Management

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                                                          8. Merchandise Management

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                                                          10. Supply Chain and Logistics Management