Retailing and Consumer Studies

  1. Retail Strategy Development
    1. Strategic Planning Framework
      1. Retail Strategy Components
        1. Strategic Planning Process
          1. Environmental Analysis
            1. Market Analysis
              1. Competitive Analysis
                1. SWOT Analysis
                2. Mission and Vision Development
                  1. Strategic Objectives Setting
                  2. Target Market Strategy
                    1. Market Segmentation
                      1. Segmentation Bases
                        1. Geographic Segmentation
                          1. Demographic Segmentation
                            1. Psychographic Segmentation
                              1. Behavioral Segmentation
                              2. Target Market Selection
                                1. Market Attractiveness Assessment
                                  1. Competitive Position Analysis
                                    1. Resource Requirements
                                    2. Market Positioning
                                      1. Positioning Strategies
                                        1. Positioning Maps
                                          1. Repositioning Strategies
                                        2. Retail Format Strategy
                                          1. Format Selection Criteria
                                            1. Store-Based Format Options
                                              1. Non-Store Format Options
                                                1. Multi-Format Strategies
                                                  1. Format Innovation
                                                  2. Competitive Advantage Development
                                                    1. Sources of Competitive Advantage
                                                      1. Cost Leadership
                                                        1. Differentiation
                                                          1. Focus Strategies
                                                          2. Sustainable Competitive Advantage
                                                            1. Resource-Based View
                                                              1. Core Competencies
                                                                1. Barriers to Imitation
                                                                2. Competitive Strategy Implementation
                                                                  1. Operational Excellence
                                                                    1. Customer Intimacy
                                                                      1. Product Leadership
                                                                    2. Growth Strategies
                                                                      1. Market Penetration
                                                                        1. Market Development
                                                                          1. Product Development
                                                                            1. Diversification
                                                                              1. Acquisition Strategies
                                                                                1. International Expansion

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                                                                              2. Consumer Behavior and Decision Making

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                                                                              4. Financial Management in Retailing