Retailing and Consumer Studies

12.

Customer Relationship Management

12.1.

CRM Strategy Development

12.1.1.

Customer-Centric Approach

12.1.2.

12.1.3.

Customer Lifetime Value

12.1.4.

Customer Segmentation

12.2.

Customer Data Management

12.2.1.

Data Collection Methods

12.2.1.1.

Transaction Data

12.2.1.2.

Behavioral Data

12.2.1.3.

Demographic Data

12.2.1.4.

Preference Data

12.2.2.

Data Integration

12.2.3.

Data Quality Management

12.2.4.

Privacy and Security

12.3.

Customer Analytics

12.3.1.

Customer Profiling

12.3.2.

Purchase Behavior Analysis

12.3.3.

Predictive Modeling

12.3.4.

12.3.5.

Market Basket Analysis

12.4.

Customer Engagement Strategies

12.4.1.

Personalization Techniques

12.4.2.

Targeted Marketing

12.4.3.

Customer Communication

12.4.4.

Omnichannel Engagement

12.5.

Loyalty Program Management

12.5.1.

12.5.1.1.

Points-Based Programs

12.5.1.2.

Tiered Programs

12.5.1.3.

Cashback Programs

12.5.1.4.

Coalition Programs

12.5.2.

Program Implementation

12.5.3.

Member Engagement

12.5.4.

Program Evaluation

12.5.5.

ROI Measurement

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13. Digital Retailing and E-commerce