Retailing and Consumer Studies

  1. Customer Relationship Management
    1. CRM Strategy Development
      1. Customer-Centric Approach
        1. CRM Objectives
          1. Customer Lifetime Value
            1. Customer Segmentation
            2. Customer Data Management
              1. Data Collection Methods
                1. Transaction Data
                  1. Behavioral Data
                    1. Demographic Data
                      1. Preference Data
                      2. Data Integration
                        1. Data Quality Management
                          1. Privacy and Security
                          2. Customer Analytics
                            1. Customer Profiling
                              1. Purchase Behavior Analysis
                                1. Predictive Modeling
                                  1. Churn Analysis
                                    1. Market Basket Analysis
                                    2. Customer Engagement Strategies
                                      1. Personalization Techniques
                                        1. Targeted Marketing
                                          1. Customer Communication
                                            1. Omnichannel Engagement
                                            2. Loyalty Program Management
                                              1. Program Design
                                                1. Points-Based Programs
                                                  1. Tiered Programs
                                                    1. Cashback Programs
                                                      1. Coalition Programs
                                                      2. Program Implementation
                                                        1. Member Engagement
                                                          1. Program Evaluation
                                                            1. ROI Measurement

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                                                          11. Retail Marketing and Promotion

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                                                          13. Digital Retailing and E-commerce