Retailing and Consumer Studies

14.

Omnichannel Retailing

14.1.

Omnichannel Strategy Development

14.1.1.

Channel Integration Planning

14.1.2.

Customer Journey Mapping

14.1.3.

Touchpoint Optimization

14.1.4.

Unified Brand Experience

14.2.

Technology Infrastructure

14.2.1.

System Integration

14.2.2.

Data Synchronization

14.2.3.

Inventory Visibility

14.2.4.

Order Management Systems

14.3.

Cross-Channel Services

14.3.1.

Buy Online, Pick Up In-Store

14.3.2.

Ship from Store

14.3.3.

14.3.4.

Cross-Channel Returns

14.4.

Channel Conflict Management

14.4.1.

Pricing Consistency

14.4.2.

Inventory Allocation

14.4.3.

Performance Measurement

14.4.4.

Incentive Alignment

14.5.

Organizational Challenges

14.5.1.

Structural Changes

14.5.2.

Cultural Transformation

14.5.3.

Skill Development

14.5.4.

Change Management

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13. Digital Retailing and E-commerce

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15. Emerging Trends and Future Directions