Retailing and Consumer Studies

  1. Digital Retailing and E-commerce
    1. E-commerce Business Models
      1. Business-to-Consumer Models
        1. Business-to-Business Models
          1. Consumer-to-Consumer Models
            1. Marketplace Platforms
              1. Subscription Models
              2. E-commerce Platform Management
                1. Website Development
                  1. User Experience Design
                    1. Mobile Optimization
                      1. Search Functionality
                        1. Payment Processing
                          1. Security Systems
                          2. Digital Marketing for Retail
                            1. Search Engine Optimization
                              1. Keyword Research
                                1. On-Page Optimization
                                  1. Technical SEO
                                  2. Search Engine Marketing
                                    1. Pay-Per-Click Advertising
                                      1. Shopping Ads
                                        1. Display Advertising
                                        2. Social Media Marketing
                                          1. Platform Selection
                                            1. Content Strategy
                                              1. Community Management
                                                1. Influencer Marketing
                                                2. Email Marketing
                                                  1. List Building
                                                    1. Segmentation
                                                      1. Automation
                                                        1. Performance Tracking
                                                      2. Mobile Commerce
                                                        1. Mobile App Development
                                                          1. Mobile Payment Systems
                                                            1. Location-Based Services
                                                              1. Mobile Marketing
                                                              2. Social Commerce
                                                                1. Social Shopping Features
                                                                  1. User-Generated Content
                                                                    1. Social Proof Strategies
                                                                      1. Community Building

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                                                                    12. Customer Relationship Management

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                                                                    14. Omnichannel Retailing