Retailing and Consumer Studies

  1. Consumer Behavior and Decision Making
    1. Foundations of Consumer Behavior
      1. Consumer Behavior Definition
        1. Importance in Retail Strategy
          1. Consumer Behavior Models
            1. Stimulus-Response Model
              1. Howard-Sheth Model
                1. Engel-Kollat-Blackwell Model
                  1. Nicosia Model
                2. Internal Influences on Consumer Behavior
                  1. Psychological Factors
                    1. Motivation and Needs
                      1. Need Hierarchy Theories
                        1. Motivational Conflicts
                          1. Need Recognition Process
                          2. Perception Processes
                            1. Sensation and Attention
                              1. Perceptual Organization
                                1. Perceptual Interpretation
                                  1. Selective Perception
                                  2. Learning and Memory
                                    1. Learning Theories
                                      1. Memory Systems
                                        1. Brand Learning
                                          1. Forgetting and Interference
                                          2. Attitudes and Beliefs
                                            1. Attitude Components
                                              1. Attitude Formation
                                                1. Attitude Change Theories
                                                  1. Belief Systems
                                                  2. Personality and Self-Concept
                                                    1. Personality Theories
                                                      1. Brand Personality
                                                        1. Self-Concept Types
                                                          1. Self-Congruity Theory
                                                        2. Demographic and Personal Factors
                                                          1. Age and Life Stage
                                                            1. Generational Cohorts
                                                              1. Life Cycle Stages
                                                              2. Income and Social Class
                                                                1. Income Distribution
                                                                  1. Social Class Measurement
                                                                    1. Class-Based Consumption
                                                                    2. Lifestyle and Psychographics
                                                                      1. Activities, Interests, Opinions
                                                                        1. VALS Framework
                                                                          1. Lifestyle Segmentation
                                                                          2. Occupation and Education
                                                                            1. Professional Influences
                                                                              1. Educational Impact
                                                                                1. Status Consumption
                                                                            2. External Influences on Consumer Behavior
                                                                              1. Cultural Factors
                                                                                1. Culture Definition and Elements
                                                                                  1. Cultural Values
                                                                                    1. Cultural Change
                                                                                      1. Cross-Cultural Differences
                                                                                      2. Subculture Influences
                                                                                        1. Ethnic Subcultures
                                                                                          1. Religious Subcultures
                                                                                            1. Geographic Subcultures
                                                                                              1. Age-Based Subcultures
                                                                                              2. Social Class Impact
                                                                                                1. Class Structure
                                                                                                  1. Social Mobility
                                                                                                    1. Status Symbols
                                                                                                      1. Conspicuous Consumption
                                                                                                      2. Reference Group Influence
                                                                                                        1. Reference Group Types
                                                                                                          1. Conformity and Compliance
                                                                                                            1. Word-of-Mouth Communication
                                                                                                              1. Opinion Leadership
                                                                                                              2. Family and Household Dynamics
                                                                                                                1. Family Structure Changes
                                                                                                                  1. Family Decision-Making Roles
                                                                                                                    1. Family Life Cycle
                                                                                                                      1. Household Consumption Patterns
                                                                                                                    2. Consumer Decision-Making Process
                                                                                                                      1. Problem Recognition
                                                                                                                        1. Need Types
                                                                                                                          1. Recognition Triggers
                                                                                                                            1. Problem Awareness Levels
                                                                                                                            2. Information Search Behavior
                                                                                                                            3. Alternative Evaluation
                                                                                                                              1. Evaluative Criteria
                                                                                                                                1. Consideration Set Formation
                                                                                                                                  1. Decision Rules
                                                                                                                                    1. Brand Comparison Processes
                                                                                                                                    2. Purchase Decision
                                                                                                                                      1. Purchase Intentions
                                                                                                                                        1. Situational Factors
                                                                                                                                          1. Unplanned Purchasing
                                                                                                                                            1. Purchase Timing
                                                                                                                                            2. Post-Purchase Evaluation
                                                                                                                                              1. Satisfaction Assessment
                                                                                                                                                1. Cognitive Dissonance
                                                                                                                                                  1. Complaint Behavior
                                                                                                                                                    1. Repurchase Intentions
                                                                                                                                                      1. Word-of-Mouth Generation

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                                                                                                                                                  1. Foundations of Retailing

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                                                                                                                                                  3. Retail Strategy Development