Retailing and Consumer Studies

  1. Store Operations and Management
    1. Store Design and Layout
      1. Store Layout Principles
        1. Layout Types
          1. Grid Layout
            1. Racetrack Layout
              1. Free-Form Layout
                1. Boutique Layout
                2. Space Allocation
                  1. Selling Space
                    1. Non-Selling Space
                      1. Storage Areas
                        1. Customer Service Areas
                        2. Traffic Flow Management
                          1. Accessibility Compliance
                          2. Visual Merchandising
                            1. Visual Merchandising Principles
                              1. Store Atmosphere Creation
                                1. Lighting Design
                                  1. Color Psychology
                                    1. Music and Sound
                                      1. Scent Marketing
                                      2. Display Techniques
                                        1. Window Displays
                                          1. Interior Displays
                                            1. Point-of-Purchase Displays
                                              1. Seasonal Displays
                                              2. Signage and Graphics
                                                1. Wayfinding Systems
                                                  1. Promotional Signage
                                                    1. Brand Communication
                                                  2. Customer Service Management
                                                    1. Service Strategy Development
                                                      1. Service Quality Dimensions
                                                        1. Reliability
                                                          1. Responsiveness
                                                            1. Assurance
                                                              1. Empathy
                                                                1. Tangibles
                                                                2. Service Delivery Systems
                                                                  1. Self-Service Options
                                                                    1. Assisted Service
                                                                      1. Full-Service Models
                                                                      2. Service Recovery
                                                                        1. Complaint Handling
                                                                          1. Service Failure Recovery
                                                                            1. Customer Retention Strategies
                                                                          2. Store Security and Loss Prevention
                                                                            1. Shrinkage Sources
                                                                              1. Employee Theft
                                                                                1. Shoplifting
                                                                                  1. Administrative Errors
                                                                                    1. Vendor Fraud
                                                                                    2. Security Systems
                                                                                      1. Electronic Article Surveillance
                                                                                        1. Closed-Circuit Television
                                                                                          1. Access Control Systems
                                                                                          2. Loss Prevention Strategies
                                                                                            1. Employee Training
                                                                                              1. Inventory Controls
                                                                                                1. Physical Security Measures

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                                                                                            5. Location Strategy and Site Selection

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                                                                                            7. Human Resource Management