Marketing Strategy

  1. Growth and Competitive Strategies
    1. Strategic Growth Options
      1. Ansoff Growth Matrix
        1. Market Penetration
          1. Increase Market Share
            1. Increase Usage Rate
              1. Find New Uses
              2. Market Development
                1. New Geographic Markets
                  1. New Market Segments
                    1. New Distribution Channels
                    2. Product Development
                      1. New Product Features
                        1. New Product Lines
                          1. Product Improvements
                          2. Diversification
                            1. Unrelated Diversification
                              1. Horizontal Diversification
                                1. Vertical Integration
                            2. Competitive Strategy Framework
                              1. Porter's Generic Strategies
                                1. Cost Leadership
                                  1. Overall Cost Leadership
                                    1. Cost Advantages
                                      1. Implementation Requirements
                                      2. Differentiation
                                        1. Differentiation Sources
                                          1. Premium Pricing
                                            1. Implementation Requirements
                                            2. Focus Strategies
                                              1. Cost Focus
                                                1. Differentiation Focus
                                                  1. Niche Market Targeting
                                              2. Competitive Positioning Strategies
                                                1. Market Leader Strategies
                                                  1. Expanding Total Market
                                                    1. Protecting Market Share
                                                      1. Expanding Market Share
                                                      2. Market Challenger Strategies
                                                        1. Defining Strategic Objective
                                                          1. Choosing Attack Strategy
                                                            1. Frontal Attack
                                                              1. Flank Attack
                                                                1. Encirclement Attack
                                                                  1. Bypass Attack
                                                                    1. Guerrilla Attack
                                                                  2. Market Follower Strategies
                                                                    1. Following Strategies
                                                                      1. Cloning
                                                                        1. Imitating
                                                                          1. Adapting
                                                                          2. Market Nicher Strategies
                                                                            1. Niche Identification
                                                                              1. Niche Development
                                                                                1. Multiple Niching
                                                                              2. Innovation and Technology Strategy
                                                                                1. Innovation Types
                                                                                  1. Technology Adoption
                                                                                    1. Disruptive Innovation
                                                                                      1. Innovation Management

                                                                                    Previous

                                                                                    7. Marketing Mix Strategy Development

                                                                                    Go to top

                                                                                    Next

                                                                                    9. Digital Marketing Strategy