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Business and Management
Marketing and Sales
Marketing Fundamentals
Marketing Strategy
1. Foundations of Marketing Strategy
2. Strategic Marketing Analysis
3. Marketing Objectives and Goal Setting
4. Market Segmentation Strategy
5. Target Market Selection
6. Positioning and Differentiation
7. Marketing Mix Strategy Development
8. Growth and Competitive Strategies
9. Digital Marketing Strategy
10. Global Marketing Strategy
11. Relationship Marketing and CRM
12. Service Marketing Strategy
13. Marketing Strategy Implementation
14. Marketing Performance Measurement and Control
15. Ethical and Legal Considerations
8.
Growth and Competitive Strategies
8.1.
Strategic Growth Options
8.1.1.
Ansoff Growth Matrix
8.1.1.1.
Market Penetration
8.1.1.1.1.
Increase Market Share
8.1.1.1.2.
Increase Usage Rate
8.1.1.1.3.
Find New Uses
8.1.1.2.
Market Development
8.1.1.2.1.
New Geographic Markets
8.1.1.2.2.
New Market Segments
8.1.1.2.3.
New Distribution Channels
8.1.1.3.
Product Development
8.1.1.3.1.
New Product Features
8.1.1.3.2.
New Product Lines
8.1.1.3.3.
Product Improvements
8.1.1.4.
Diversification
8.1.1.4.1.
Related Diversification
8.1.1.4.2.
Unrelated Diversification
8.1.1.4.3.
Horizontal Diversification
8.1.1.4.4.
Vertical Integration
8.2.
Competitive Strategy Framework
8.2.1.
Porter's Generic Strategies
8.2.1.1.
Cost Leadership
8.2.1.1.1.
Overall Cost Leadership
8.2.1.1.2.
Cost Advantages
8.2.1.1.3.
Implementation Requirements
8.2.1.2.
Differentiation
8.2.1.2.1.
Differentiation Sources
8.2.1.2.2.
Premium Pricing
8.2.1.2.3.
Implementation Requirements
8.2.1.3.
Focus Strategies
8.2.1.3.1.
Cost Focus
8.2.1.3.2.
Differentiation Focus
8.2.1.3.3.
Niche Market Targeting
8.3.
Competitive Positioning Strategies
8.3.1.
Market Leader Strategies
8.3.1.1.
Expanding Total Market
8.3.1.2.
Protecting Market Share
8.3.1.3.
Expanding Market Share
8.3.2.
Market Challenger Strategies
8.3.2.1.
Defining Strategic Objective
8.3.2.2.
Choosing Attack Strategy
8.3.2.2.1.
Frontal Attack
8.3.2.2.2.
Flank Attack
8.3.2.2.3.
Encirclement Attack
8.3.2.2.4.
Bypass Attack
8.3.2.2.5.
Guerrilla Attack
8.3.3.
Market Follower Strategies
8.3.3.1.
Following Strategies
8.3.3.2.
Cloning
8.3.3.3.
Imitating
8.3.3.4.
Adapting
8.3.4.
Market Nicher Strategies
8.3.4.1.
Niche Identification
8.3.4.2.
Niche Development
8.3.4.3.
Multiple Niching
8.4.
Innovation and Technology Strategy
8.4.1.
Innovation Types
8.4.2.
Technology Adoption
8.4.3.
Disruptive Innovation
8.4.4.
Innovation Management
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7. Marketing Mix Strategy Development
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9. Digital Marketing Strategy