Marketing Strategy

13.

Marketing Strategy Implementation

13.1.

Implementation Planning

13.1.1.

Action Program Development

13.1.2.

Resource Allocation

13.1.3.

Timeline Development

13.1.4.

Responsibility Assignment

13.2.

Organizational Structure for Marketing

13.2.1.

Functional Organization

13.2.2.

Product Management Organization

13.2.3.

Market Management Organization

13.2.4.

Matrix Organization

13.3.

Marketing Budgeting

13.3.1.

Budgeting Methods

13.3.1.1.

Percentage of Sales

13.3.1.2.

Competitive Parity

13.3.1.3.

Objective and Task

13.3.1.4.

Affordable Method

13.3.2.

Budget Allocation

13.3.3.

13.4.

Change Management

13.4.1.

Implementation Challenges

13.4.2.

Resistance Management

13.4.3.

Communication Strategy

13.4.4.

Training and Development

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12. Service Marketing Strategy

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14. Marketing Performance Measurement and Control