Marketing Strategy

  1. Marketing Strategy Implementation
    1. Implementation Planning
      1. Action Program Development
        1. Resource Allocation
          1. Timeline Development
            1. Responsibility Assignment
            2. Organizational Structure for Marketing
              1. Functional Organization
                1. Product Management Organization
                  1. Market Management Organization
                    1. Matrix Organization
                    2. Marketing Budgeting
                      1. Budgeting Methods
                        1. Percentage of Sales
                          1. Competitive Parity
                            1. Objective and Task
                              1. Affordable Method
                              2. Budget Allocation
                                1. Budget Control
                                2. Change Management
                                  1. Implementation Challenges
                                    1. Resistance Management
                                      1. Communication Strategy
                                        1. Training and Development

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                                      12. Service Marketing Strategy

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                                      14. Marketing Performance Measurement and Control