Marketing Strategy

  1. Strategic Marketing Analysis
    1. Marketing Audit Framework
      1. Purpose and Scope
        1. Audit Components
          1. Audit Process
            1. Documentation and Reporting
            2. Internal Environment Analysis
              1. Organizational Assessment
                1. Mission and Vision Evaluation
                  1. Corporate Culture Analysis
                    1. Leadership Style Impact
                      1. Organizational Structure
                      2. Resource Analysis
                        1. Financial Resources
                          1. Budget Capacity
                            1. Investment Capability
                              1. Cash Flow Analysis
                              2. Human Resources
                                1. Skills Assessment
                                  1. Capability Gaps
                                    1. Team Structure
                                    2. Technological Resources
                                      1. IT Infrastructure
                                        1. Digital Capabilities
                                          1. Innovation Capacity
                                          2. Physical Resources
                                            1. Facilities
                                              1. Equipment
                                                1. Location Advantages
                                              2. Marketing Mix Audit
                                                1. Product Performance
                                                  1. Pricing Effectiveness
                                                    1. Distribution Efficiency
                                                      1. Promotional Impact
                                                      2. Value Chain Analysis
                                                        1. Primary Activities
                                                          1. Support Activities
                                                            1. Value Creation Points
                                                              1. Cost Structure Analysis
                                                            2. External Environment Analysis
                                                              1. Macro-Environment (PESTLE)
                                                                1. Political Factors
                                                                  1. Government Policies
                                                                    1. Political Stability
                                                                      1. Trade Regulations
                                                                        1. Tax Policies
                                                                        2. Economic Factors
                                                                          1. Economic Growth
                                                                            1. Inflation Rates
                                                                              1. Interest Rates
                                                                                1. Exchange Rates
                                                                                  1. Consumer Spending Power
                                                                                  2. Social Factors
                                                                                    1. Cultural Values
                                                                                      1. Lifestyle Changes
                                                                                        1. Social Attitudes
                                                                                          1. Education Levels
                                                                                          2. Technological Factors
                                                                                            1. Technology Adoption
                                                                                              1. Innovation Rate
                                                                                                1. Digital Transformation
                                                                                                  1. Automation Impact
                                                                                                  2. Environmental Factors
                                                                                                    1. Sustainability Concerns
                                                                                                      1. Environmental Regulations
                                                                                                        1. Climate Change Impact
                                                                                                          1. Resource Scarcity
                                                                                                      2. Industry and Competitive Analysis
                                                                                                        1. Industry Structure Analysis
                                                                                                          1. Industry Life Cycle
                                                                                                            1. Industry Concentration
                                                                                                              1. Industry Profitability
                                                                                                                1. Success Factors
                                                                                                                2. Porter's Five Forces
                                                                                                                  1. Threat of New Entrants
                                                                                                                    1. Entry Barriers
                                                                                                                      1. Capital Requirements
                                                                                                                        1. Brand Loyalty
                                                                                                                          1. Government Regulations
                                                                                                                          2. Bargaining Power of Suppliers
                                                                                                                            1. Supplier Concentration
                                                                                                                              1. Switching Costs
                                                                                                                                1. Forward Integration Threat
                                                                                                                                2. Bargaining Power of Buyers
                                                                                                                                  1. Buyer Concentration
                                                                                                                                    1. Price Sensitivity
                                                                                                                                      1. Backward Integration Threat
                                                                                                                                      2. Threat of Substitutes
                                                                                                                                        1. Substitute Availability
                                                                                                                                          1. Performance Comparison
                                                                                                                                            1. Switching Likelihood
                                                                                                                                            2. Competitive Rivalry
                                                                                                                                              1. Number of Competitors
                                                                                                                                                1. Industry Growth Rate
                                                                                                                                                  1. Exit Barriers
                                                                                                                                                    1. Product Differentiation
                                                                                                                                                  2. Competitor Analysis
                                                                                                                                                    1. Direct Competitors
                                                                                                                                                      1. Market Share
                                                                                                                                                        1. Strengths and Weaknesses
                                                                                                                                                          1. Strategic Groups
                                                                                                                                                          2. Indirect Competitors
                                                                                                                                                            1. Substitute Products
                                                                                                                                                              1. Alternative Solutions
                                                                                                                                                              2. Potential Competitors
                                                                                                                                                                1. Market Entrants
                                                                                                                                                                  1. Disruptive Innovators
                                                                                                                                                                2. Customer Analysis
                                                                                                                                                                  1. Market Size and Growth
                                                                                                                                                                    1. Customer Segments
                                                                                                                                                                      1. Customer Needs Analysis
                                                                                                                                                                        1. Buying Behavior
                                                                                                                                                                          1. Decision-Making Process
                                                                                                                                                                            1. Customer Journey Mapping
                                                                                                                                                                          2. SWOT Analysis
                                                                                                                                                                            1. Strengths Identification
                                                                                                                                                                              1. Core Competencies
                                                                                                                                                                                1. Unique Resources
                                                                                                                                                                                  1. Competitive Advantages
                                                                                                                                                                                  2. Weaknesses Assessment
                                                                                                                                                                                    1. Resource Limitations
                                                                                                                                                                                      1. Capability Gaps
                                                                                                                                                                                        1. Performance Issues
                                                                                                                                                                                        2. Opportunities Recognition
                                                                                                                                                                                          1. Technological Advances
                                                                                                                                                                                            1. Regulatory Changes
                                                                                                                                                                                              1. Competitive Gaps
                                                                                                                                                                                              2. Threats Evaluation
                                                                                                                                                                                                1. Competitive Pressures
                                                                                                                                                                                                  1. Market Decline
                                                                                                                                                                                                    1. Regulatory Risks
                                                                                                                                                                                                      1. Economic Downturns
                                                                                                                                                                                                      2. SWOT Matrix Applications
                                                                                                                                                                                                        1. SO Strategies
                                                                                                                                                                                                          1. WO Strategies
                                                                                                                                                                                                            1. ST Strategies
                                                                                                                                                                                                              1. WT Strategies

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                                                                                                                                                                                                          1. Foundations of Marketing Strategy

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                                                                                                                                                                                                          3. Marketing Objectives and Goal Setting