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Business and Management
Marketing and Sales
Marketing Fundamentals
Marketing Strategy
1. Foundations of Marketing Strategy
2. Strategic Marketing Analysis
3. Marketing Objectives and Goal Setting
4. Market Segmentation Strategy
5. Target Market Selection
6. Positioning and Differentiation
7. Marketing Mix Strategy Development
8. Growth and Competitive Strategies
9. Digital Marketing Strategy
10. Global Marketing Strategy
11. Relationship Marketing and CRM
12. Service Marketing Strategy
13. Marketing Strategy Implementation
14. Marketing Performance Measurement and Control
15. Ethical and Legal Considerations
14.
Marketing Performance Measurement and Control
14.1.
Marketing Metrics Framework
14.1.1.
Financial Metrics
14.1.1.1.
Revenue Growth
14.1.1.2.
Profit Margins
14.1.1.3.
Return on Marketing Investment
14.1.2.
Customer Metrics
14.1.2.1.
Customer Acquisition Cost
14.1.2.2.
Customer Lifetime Value
14.1.2.3.
Customer Satisfaction
14.1.2.4.
Net Promoter Score
14.1.3.
Market Metrics
14.1.3.1.
Market Share
14.1.3.2.
Brand Awareness
14.1.3.3.
Brand Equity
14.1.4.
Digital Metrics
14.1.4.1.
Website Traffic
14.1.4.2.
Conversion Rates
14.1.4.3.
Social Media Engagement
14.2.
Marketing Dashboard Development
14.2.1.
KPI Selection
14.2.2.
Dashboard Design
14.2.3.
Real-Time Monitoring
14.2.4.
Performance Reporting
14.3.
Marketing Control Systems
14.3.1.
Annual Plan Control
14.3.2.
Profitability Control
14.3.3.
Efficiency Control
14.3.4.
Strategic Control
14.4.
Marketing Audit Process
14.4.1.
Audit Scope
14.4.2.
Audit Methodology
14.4.3.
Audit Implementation
14.4.4.
Audit Reporting
14.4.5.
Follow-Up Actions
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13. Marketing Strategy Implementation
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15. Ethical and Legal Considerations