Marketing Strategy

  1. Marketing Performance Measurement and Control
    1. Marketing Metrics Framework
      1. Financial Metrics
        1. Revenue Growth
          1. Profit Margins
            1. Return on Marketing Investment
            2. Customer Metrics
              1. Customer Acquisition Cost
                1. Customer Lifetime Value
                  1. Customer Satisfaction
                    1. Net Promoter Score
                    2. Market Metrics
                      1. Market Share
                        1. Brand Awareness
                          1. Brand Equity
                          2. Digital Metrics
                            1. Website Traffic
                              1. Conversion Rates
                                1. Social Media Engagement
                              2. Marketing Dashboard Development
                                1. KPI Selection
                                  1. Dashboard Design
                                    1. Real-Time Monitoring
                                      1. Performance Reporting
                                      2. Marketing Control Systems
                                        1. Annual Plan Control
                                          1. Profitability Control
                                            1. Efficiency Control
                                              1. Strategic Control
                                              2. Marketing Audit Process
                                                1. Audit Scope
                                                  1. Audit Methodology
                                                    1. Audit Implementation
                                                      1. Audit Reporting
                                                        1. Follow-Up Actions

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                                                      13. Marketing Strategy Implementation

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                                                      15. Ethical and Legal Considerations