Marketing Strategy

  1. Service Marketing Strategy
    1. Service Characteristics
      1. Intangibility
        1. Inseparability
          1. Variability
            1. Perishability
            2. Extended Marketing Mix for Services
              1. People
                1. Service Personnel
                  1. Customer Participation
                  2. Process
                    1. Service Delivery Process
                      1. Customer Experience Design
                      2. Physical Evidence
                        1. Service Environment
                          1. Tangible Cues
                        2. Service Quality Management
                          1. Service Quality Dimensions
                            1. Service Quality Models
                              1. Service Quality Measurement
                                1. Service Recovery
                                2. Service Strategy Development
                                  1. Service Positioning
                                    1. Service Design
                                      1. Service Innovation
                                        1. Service Branding

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                                      11. Relationship Marketing and CRM

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                                      13. Marketing Strategy Implementation