15.

15.1.

15.1.1.

15.1.2.

15.1.3.

15.2.

15.2.1.

15.2.2.

15.2.3.

15.2.4.

15.3.

15.3.1.

15.3.2.

15.3.3.

15.3.4.

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14. Marketing Performance Measurement and Control

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1. Foundations of Marketing Strategy