Marketing Strategy

15.

Ethical and Legal Considerations

15.1.

Marketing Ethics Framework

15.1.1.

Ethical Decision Making

15.1.2.

Stakeholder Considerations

15.1.3.

Corporate Social Responsibility

15.2.

Legal and Regulatory Environment

15.2.1.

Consumer Protection Laws

15.2.2.

Advertising Regulations

15.2.3.

15.2.4.

Competition Laws

15.3.

Sustainable Marketing

15.3.1.

Environmental Considerations

15.3.2.

15.3.3.

Sustainable Business Models

15.3.4.

Green Marketing

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14. Marketing Performance Measurement and Control

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1. Foundations of Marketing Strategy