Marketing Strategy

  1. Target Market Selection
    1. Market Segment Evaluation
      1. Segment Size Assessment
        1. Growth Potential Analysis
          1. Competitive Intensity
            1. Profit Potential
              1. Strategic Fit
                1. Resource Requirements
                2. Targeting Strategies
                  1. Undifferentiated Marketing
                    1. Mass Market Approach
                      1. Cost Advantages
                        1. Limitations
                        2. Differentiated Marketing
                          1. Multiple Segment Targeting
                            1. Customized Marketing Mix
                              1. Resource Implications
                              2. Concentrated Marketing
                                1. Niche Strategy
                                  1. Specialization Benefits
                                    1. Market Risks
                                    2. Micromarketing
                                      1. Local Marketing
                                        1. Individual Marketing
                                          1. Customization Levels
                                        2. Target Market Selection Process
                                          1. Segment Prioritization
                                            1. Resource Allocation
                                              1. Market Entry Sequence
                                                1. Performance Monitoring

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                                              4. Market Segmentation Strategy

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                                              6. Positioning and Differentiation