Marketing Strategy

  1. Relationship Marketing and CRM
    1. Relationship Marketing Fundamentals
      1. Relationship vs. Transactional Marketing
        1. Customer Lifetime Value
          1. Relationship Building Process
          2. Customer Relationship Management
            1. CRM Strategy
              1. CRM Systems
                1. Customer Data Management
                  1. Customer Analytics
                  2. Customer Loyalty Programs
                    1. Loyalty Program Design
                      1. Reward Systems
                        1. Program Management
                          1. Loyalty Measurement
                          2. Customer Retention Strategies
                            1. Retention Drivers
                              1. Churn Prevention
                                1. Win-Back Campaigns
                                  1. Customer Recovery

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                                10. Global Marketing Strategy

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                                12. Service Marketing Strategy