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Business and Management
Marketing and Sales
Marketing Fundamentals
Marketing Strategy
1. Foundations of Marketing Strategy
2. Strategic Marketing Analysis
3. Marketing Objectives and Goal Setting
4. Market Segmentation Strategy
5. Target Market Selection
6. Positioning and Differentiation
7. Marketing Mix Strategy Development
8. Growth and Competitive Strategies
9. Digital Marketing Strategy
10. Global Marketing Strategy
11. Relationship Marketing and CRM
12. Service Marketing Strategy
13. Marketing Strategy Implementation
14. Marketing Performance Measurement and Control
15. Ethical and Legal Considerations
11.
Relationship Marketing and CRM
11.1.
Relationship Marketing Fundamentals
11.1.1.
Relationship vs. Transactional Marketing
11.1.2.
Customer Lifetime Value
11.1.3.
Relationship Building Process
11.2.
Customer Relationship Management
11.2.1.
CRM Strategy
11.2.2.
CRM Systems
11.2.3.
Customer Data Management
11.2.4.
Customer Analytics
11.3.
Customer Loyalty Programs
11.3.1.
Loyalty Program Design
11.3.2.
Reward Systems
11.3.3.
Program Management
11.3.4.
Loyalty Measurement
11.4.
Customer Retention Strategies
11.4.1.
Retention Drivers
11.4.2.
Churn Prevention
11.4.3.
Win-Back Campaigns
11.4.4.
Customer Recovery
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10. Global Marketing Strategy
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12. Service Marketing Strategy