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Business and Management
Marketing and Sales
Marketing Fundamentals
Competitive Strategy
1. Foundations of Competitive Strategy
2. Analyzing the External Environment
3. Competitor Analysis
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Formulating Business-Level Strategy
6. Corporate-Level Strategy
7. Dynamic Contexts and Advanced Strategic Concepts
8. International and Global Strategy
9. Strategic Alliances and Partnerships
10. Innovation and Technology Strategy
11. Strategy Implementation and Execution
12. Sustaining Competitive Advantage
13. Strategic Planning and Decision Making
Strategic Alliances and Partnerships
Alliance Strategy Fundamentals
Rationales for Alliances
Types of Strategic Alliances
Alliance vs. Acquisition Decisions
Alliance Formation and Design
Partner Selection Criteria
Alliance Structure Options
Governance Mechanisms
Contract Design
Alliance Management
Managing Alliance Relationships
Performance Measurement
Conflict Resolution
Alliance Evolution
Alliance Networks
Network Position and Benefits
Network Management
Ecosystem Strategies
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8. International and Global Strategy
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10. Innovation and Technology Strategy