Competitive Strategy

  1. Competitor Analysis
    1. Identifying Competitors
      1. Direct Competitors
        1. Indirect Competitors
          1. Potential Competitors
            1. Substitute Providers
              1. Competitive Mapping Techniques
              2. Gathering Competitor Intelligence
                1. Sources of Information
                  1. Public Sources
                    1. Primary Research Methods
                      1. Secondary Research Sources
                      2. Information Verification Methods
                        1. Benchmarking Practices
                        2. Competitor Analysis Framework
                          1. Objectives Analysis
                            1. Stated Goals
                              1. Unstated Goals
                                1. Financial Objectives
                                  1. Strategic Objectives
                                  2. Current Strategy Assessment
                                    1. Product Offerings
                                      1. Market Positioning
                                        1. Value Chain Configuration
                                          1. Resource Allocation Patterns
                                          2. Assumptions Identification
                                            1. Beliefs about the Industry
                                              1. Self-Perceptions
                                                1. Market Assumptions
                                                2. Capabilities Evaluation
                                                  1. Strengths and Weaknesses
                                                    1. Resource Assessment
                                                      1. Core Competencies
                                                        1. Performance Metrics
                                                      2. Predicting Competitor Behavior
                                                        1. Likely Strategic Moves
                                                          1. Response Patterns
                                                            1. Scenario Analysis
                                                              1. Game Theory Applications
                                                              2. Strategic Group Analysis
                                                                1. Mapping Strategic Groups
                                                                  1. Criteria for Grouping
                                                                    1. Visual Representation Techniques
                                                                      1. Strategic Dimensions Selection
                                                                      2. Identifying Mobility Barriers
                                                                        1. Types of Barriers
                                                                          1. Height of Barriers
                                                                            1. Implications for Strategy
                                                                            2. Strategic Group Evolution
                                                                              1. Group Formation Patterns
                                                                                1. Migration Between Groups

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                                                                            2. Analyzing the External Environment

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                                                                            4. Internal Analysis: Resources, Capabilities, and Core Competencies