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Business and Management
Marketing and Sales
Marketing Fundamentals
Competitive Strategy
1. Foundations of Competitive Strategy
2. Analyzing the External Environment
3. Competitor Analysis
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Formulating Business-Level Strategy
6. Corporate-Level Strategy
7. Dynamic Contexts and Advanced Strategic Concepts
8. International and Global Strategy
9. Strategic Alliances and Partnerships
10. Innovation and Technology Strategy
11. Strategy Implementation and Execution
12. Sustaining Competitive Advantage
13. Strategic Planning and Decision Making
Strategy Implementation and Execution
Strategy-Structure Alignment
Importance of Strategic Fit
Organizational Design Principles
Organizational Structures
Simple Structure
Functional Structure
Multidivisional Structure
Matrix Structure
Network Structure
Hybrid Structures
Matching Structure to Strategy
Structural Evolution
Strategic Leadership and Governance
Role of Top Management
CEO Leadership
Top Management Team Dynamics
Strategic Decision Making
Board of Directors
Board Composition
Board Responsibilities
Board Effectiveness
Corporate Governance Systems
Stakeholder Management
Stakeholder Identification
Stakeholder Engagement
Balancing Stakeholder Interests
Ethical Leadership
Ethical Decision Making
Corporate Social Responsibility
Organizational Culture and Strategy
Culture-Strategy Alignment
Shaping Organizational Culture
Cultural Change Management
Values-Based Leadership
Strategic Control Systems
Types of Strategic Controls
Strategic Controls
Financial Controls
Operational Controls
Performance Measurement Systems
Key Performance Indicators
Balanced Scorecard Approach
Financial Perspective
Customer Perspective
Internal Process Perspective
Learning and Growth Perspective
Linking Metrics to Strategy
Management Control Systems
Incentive Alignment
Managing Strategic Change
Change Management Fundamentals
Drivers of Strategic Change
External Pressures
Internal Catalysts
Change Process Models
Overcoming Resistance to Change
Sources of Resistance
Change Communication
Stakeholder Buy-in
Implementation Planning
Change Leadership
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10. Innovation and Technology Strategy
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12. Sustaining Competitive Advantage