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Business and Management
Marketing and Sales
Marketing Fundamentals
Competitive Strategy
1. Foundations of Competitive Strategy
2. Analyzing the External Environment
3. Competitor Analysis
4. Internal Analysis: Resources, Capabilities, and Core Competencies
5. Formulating Business-Level Strategy
6. Corporate-Level Strategy
7. Dynamic Contexts and Advanced Strategic Concepts
8. International and Global Strategy
9. Strategic Alliances and Partnerships
10. Innovation and Technology Strategy
11. Strategy Implementation and Execution
12. Sustaining Competitive Advantage
13. Strategic Planning and Decision Making
7.
Dynamic Contexts and Advanced Strategic Concepts
7.1.
Game Theory and Strategic Interaction
7.1.1.
Basic Principles of Game Theory
7.1.2.
Game Types and Structures
7.1.2.1.
Zero-Sum Games
7.1.2.2.
Non-Zero-Sum Games
7.1.2.3.
Cooperative vs. Non-Cooperative Games
7.1.3.
The Prisoner's Dilemma
7.1.3.1.
Strategic Implications
7.1.3.2.
Real-World Applications
7.1.4.
Sequential vs. Simultaneous Games
7.1.4.1.
Game Trees and Decision Making
7.1.4.2.
First-Mover and Second-Mover Considerations
7.1.5.
Nash Equilibrium Concepts
7.1.6.
Credible Commitments and Threats
7.1.6.1.
Establishing Credibility
7.1.6.2.
Strategic Signaling
7.1.6.3.
Reputation Effects
7.2.
Competitive Dynamics
7.2.1.
Action-Response Dynamics
7.2.1.1.
Competitive Actions
7.2.1.2.
Competitive Responses
7.2.1.3.
Response Likelihood Factors
7.2.2.
First-Mover Advantage
7.2.2.1.
Sources of Advantage
7.2.2.1.1.
Technology Leadership
7.2.2.1.2.
Resource Preemption
7.2.2.1.3.
Buyer Switching Costs
7.2.2.1.4.
Network Effects
7.2.2.2.
Risks and Limitations
7.2.3.
Second-Mover Advantage
7.2.3.1.
Learning from Predecessors
7.2.3.2.
Strategic Timing
7.2.3.3.
Free-Rider Benefits
7.2.4.
Speed of Response
7.2.4.1.
Importance in Dynamic Markets
7.2.4.2.
Response Capabilities
7.2.5.
Multi-Market Competition
7.2.5.1.
Cross-Market Retaliation
7.2.5.2.
Strategic Interdependence
7.2.5.3.
Mutual Forbearance
7.3.
Hypercompetition and Disruption
7.3.1.
Characteristics of Hypercompetitive Environments
7.3.1.1.
Rapid Change
7.3.1.2.
Short Advantage Periods
7.3.1.3.
Aggressive Competition
7.3.2.
Strategies for Hypercompetition
7.3.2.1.
Continuous Innovation
7.3.2.2.
Speed and Flexibility
7.3.2.3.
Disruption Strategies
7.3.3.
Disruptive Innovation Theory
7.3.3.1.
Types of Disruption
7.3.3.2.
Disruption Process
7.3.3.3.
Incumbent Responses
7.4.
Blue Ocean Strategy
7.4.1.
Value Innovation Concept
7.4.1.1.
Creating Uncontested Market Space
7.4.1.2.
Simultaneous Differentiation and Low Cost
7.4.2.
Red Ocean vs. Blue Ocean
7.4.3.
The Four Actions Framework
7.4.3.1.
Eliminate Factors
7.4.3.2.
Reduce Factors
7.4.3.3.
Raise Factors
7.4.3.4.
Create New Factors
7.4.4.
The Strategy Canvas
7.4.4.1.
Visualizing Strategic Positioning
7.4.4.2.
Identifying Value Innovation Opportunities
7.4.5.
Implementation Challenges
7.5.
Platform and Network Strategies
7.5.1.
Platform Business Models
7.5.1.1.
Multi-Sided Platforms
7.5.1.2.
Platform Architecture
7.5.1.3.
Platform Governance
7.5.2.
Network Effects
7.5.2.1.
Direct Network Effects
7.5.2.2.
Indirect Network Effects
7.5.2.3.
Data Network Effects
7.5.3.
Two-Sided Markets
7.5.3.1.
Platform Participants
7.5.3.2.
Pricing Strategies
7.5.3.3.
Managing Platform Ecosystem
7.5.4.
Winner-Take-All Dynamics
7.5.5.
Platform Competition Strategies
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8. International and Global Strategy