Public Relations

Public Relations (PR) is a strategic communication process that organizations use to build and maintain a positive public image and foster mutually beneficial relationships with their various stakeholders, including customers, employees, investors, and the media. As a critical management function and a specialized discipline within business communication, PR involves the deliberate and sustained effort to manage the flow of information, shape public perception, and build goodwill. Key activities include media relations, crisis management, social media engagement, and internal communications, all aimed at protecting and enhancing an organization's reputation to support its long-term strategic objectives.

1. Introduction to Public Relations
   1. Defining Public Relations
      1. Core Concepts and Functions
      2. Strategic Communication
      3. Relationship Management
      4. Reputation Management
      5. Stakeholder Engagement
   2. Distinguishing PR from Related Fields
      1. Public Relations vs. Advertising
      2. Public Relations vs. Marketing
      3. Public Relations vs. Journalism
      4. Public Relations vs. Propaganda
   3. The Role of PR in Organizations
      1. PR as a Management Function
      2. Strategic Organizational Contribution
      3. Integration with Business Functions
      4. Supporting Organizational Goals