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Business and Management
Business Communication
Public Relations
1. Introduction to Public Relations
2. Historical Development of Public Relations
3. Theoretical Foundations
4. The Public Relations Process
5. Stakeholders and Publics
6. Core PR Specializations
7. PR Tools and Tactics
8. Legal and Ethical Considerations
9. Measurement and Evaluation
10. Emerging Trends and Future Directions
11. Career Development in Public Relations
Legal and Ethical Considerations
Legal Framework for PR Practice
Defamation Law
Libel and Slander
Truth as Defense
Public Figure Standards
Intellectual Property Rights
Copyright Law
Trademark Protection
Fair Use Principles
Privacy Rights
Personal Privacy
Data Protection
Consent Requirements
Regulatory Compliance
SEC Regulations
FTC Guidelines
Industry-Specific Regulations
Ethical Standards and Practices
Professional Codes of Ethics
PRSA Code of Ethics
IABC Code of Ethics
International Standards
Ethical Decision Making
Ethical Frameworks
Stakeholder Considerations
Consequence Assessment
Common Ethical Challenges
Truth and Accuracy
Transparency and Disclosure
Conflicts of Interest
Client Confidentiality
Ethical Issues in Practice
Spin vs. Truth
Astroturfing
Native Advertising
Influencer Disclosure
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7. PR Tools and Tactics
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9. Measurement and Evaluation