Public Relations

8.

Legal and Ethical Considerations

8.1.

Legal Framework for PR Practice

8.1.1.

8.1.1.1.

Libel and Slander

8.1.1.2.

Truth as Defense

8.1.1.3.

Public Figure Standards

8.1.2.

Intellectual Property Rights

8.1.2.1.

8.1.2.2.

Trademark Protection

8.1.2.3.

Fair Use Principles

8.1.3.

8.1.3.1.

Personal Privacy

8.1.3.2.

Data Protection

8.1.3.3.

Consent Requirements

8.1.4.

Regulatory Compliance

8.1.4.1.

SEC Regulations

8.1.4.2.

8.1.4.3.

Industry-Specific Regulations

8.2.

Ethical Standards and Practices

8.2.1.

Professional Codes of Ethics

8.2.1.1.

PRSA Code of Ethics

8.2.1.2.

IABC Code of Ethics

8.2.1.3.

International Standards

8.2.2.

Ethical Decision Making

8.2.2.1.

Ethical Frameworks

8.2.2.2.

Stakeholder Considerations

8.2.2.3.

Consequence Assessment

8.2.3.

Common Ethical Challenges

8.2.3.1.

Truth and Accuracy

8.2.3.2.

Transparency and Disclosure

8.2.3.3.

Conflicts of Interest

8.2.3.4.

Client Confidentiality

8.2.4.

Ethical Issues in Practice

8.2.4.1.

8.2.4.2.

8.2.4.3.

Native Advertising

8.2.4.4.

Influencer Disclosure

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9. Measurement and Evaluation