Public Relations

  1. Historical Development of Public Relations
    1. Early Origins and Press Agentry
      1. 19th Century Press Agents
        1. Publicity Stunts and Promotion
          1. Circus and Entertainment Industry Influence
          2. Founding Figures and Their Contributions
            1. Ivy Lee
              1. Declaration of Principles
                1. Transparency and Honesty
                  1. Crisis Communication Innovations
                  2. Edward Bernays
                    1. Scientific Approach to PR
                      1. Psychology and Persuasion
                      2. Arthur W. Page
                        1. Page Principles
                          1. Corporate Communication Leadership
                            1. Ethical Standards Development
                          2. Evolution of Modern Public Relations
                            1. Post-World War II Expansion
                              1. Growth of PR Agencies
                                1. Corporate PR Departments
                                  1. Professional Associations Development
                                    1. Digital Age Transformation

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                                  1. Introduction to Public Relations

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                                  3. Theoretical Foundations