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Business and Management
Business Communication
Public Relations
1. Introduction to Public Relations
2. Historical Development of Public Relations
3. Theoretical Foundations
4. The Public Relations Process
5. Stakeholders and Publics
6. Core PR Specializations
7. PR Tools and Tactics
8. Legal and Ethical Considerations
9. Measurement and Evaluation
10. Emerging Trends and Future Directions
11. Career Development in Public Relations
2.
Historical Development of Public Relations
2.1.
Early Origins and Press Agentry
2.1.1.
19th Century Press Agents
2.1.2.
Publicity Stunts and Promotion
2.1.3.
Circus and Entertainment Industry Influence
2.2.
Founding Figures and Their Contributions
2.2.1.
Ivy Lee
2.2.1.1.
Declaration of Principles
2.2.1.2.
Transparency and Honesty
2.2.1.3.
Crisis Communication Innovations
2.2.2.
Edward Bernays
2.2.2.1.
Scientific Approach to PR
2.2.2.2.
Psychology and Persuasion
2.2.2.3.
Engineering of Consent
2.2.3.
Arthur W. Page
2.2.3.1.
Page Principles
2.2.3.2.
Corporate Communication Leadership
2.2.3.3.
Ethical Standards Development
2.3.
Evolution of Modern Public Relations
2.3.1.
Post-World War II Expansion
2.3.2.
Growth of PR Agencies
2.3.3.
Corporate PR Departments
2.3.4.
Professional Associations Development
2.3.5.
Digital Age Transformation
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3. Theoretical Foundations