Public Relations

  1. Stakeholders and Publics
    1. Understanding Publics and Stakeholders
      1. Defining Publics vs. Stakeholders
        1. Stakeholder Theory
          1. Public Formation Process
          2. Types of Publics
            1. Internal Publics
              1. Employees
                1. Management
                  1. Board of Directors
                    1. Shareholders
                    2. External Publics
                      1. Customers and Clients
                        1. Media
                          1. Government and Regulators
                            1. Community Groups
                              1. Industry Associations
                                1. Competitors
                              2. Stakeholder Mapping and Analysis
                                1. Influence and Interest Matrix
                                  1. Stakeholder Prioritization
                                    1. Relationship Assessment
                                      1. Communication Preferences

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                                    4. The Public Relations Process

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                                    6. Core PR Specializations