Public Relations

  1. Measurement and Evaluation
    1. Measurement Principles
      1. Barcelona Principles
        1. Measurement Standards
          1. Best Practices
          2. Measurement Frameworks
            1. Logic Models
              1. Theory of Change
                1. Results Chains
                2. Metrics and KPIs
                  1. Output Metrics
                    1. Media Placements
                      1. Content Distribution
                        1. Event Attendance
                        2. Outtake Metrics
                          1. Message Recall
                            1. Awareness Levels
                              1. Understanding Measures
                              2. Outcome Metrics
                                1. Attitude Change
                                  1. Behavior Change
                                    1. Relationship Quality
                                  2. Evaluation Methods
                                    1. Quantitative Methods
                                      1. Surveys
                                        1. Analytics
                                          1. Statistical Analysis
                                          2. Qualitative Methods
                                            1. Focus Groups
                                              1. Interviews
                                                1. Content Analysis
                                                2. Mixed Methods Approaches
                                                3. Reporting and Communication
                                                  1. Dashboard Development
                                                    1. Executive Reporting
                                                      1. Stakeholder Communication
                                                        1. Continuous Improvement

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                                                      8. Legal and Ethical Considerations

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                                                      10. Emerging Trends and Future Directions