Public Relations

  1. Theoretical Foundations
    1. Communication Theories
      1. Two-Step Flow Theory
        1. Opinion Leaders
          1. Media Influence Patterns
            1. Information Dissemination
            2. Agenda-Setting Theory
              1. Media Priority Setting
                1. Public Attention Direction
                  1. Issue Salience
                  2. Framing Theory
                    1. Message Construction
                      1. Perception Influence
                        1. Context and Interpretation
                        2. Diffusion of Innovations Theory
                          1. Adoption Process Stages
                            1. Adopter Categories
                              1. Communication Channels
                            2. Public Relations Models
                              1. Grunig and Hunt's Four Models
                                1. Press Agentry Model
                                  1. Public Information Model
                                    1. Two-Way Asymmetrical Model
                                      1. Two-Way Symmetrical Model
                                      2. Excellence Theory
                                        1. Organizational Excellence
                                          1. Communication Excellence
                                            1. Relationship Quality
                                            2. Situational Theory of Publics
                                              1. Problem Recognition
                                                1. Constraint Recognition
                                                  1. Level of Involvement
                                                    1. Active vs. Passive Publics

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                                                2. Historical Development of Public Relations

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                                                4. The Public Relations Process