Public Relations

  1. The Public Relations Process
    1. Research Phase
      1. Importance of Research in PR
        1. Informed Decision Making
          1. Risk Assessment
            1. Baseline Establishment
            2. Types of Research
              1. Formative Research
                1. Evaluative Research
                  1. Primary Research
                    1. Secondary Research
                      1. Qualitative Research
                        1. Quantitative Research
                        2. Research Methods
                          1. Surveys and Questionnaires
                            1. Focus Groups
                              1. In-Depth Interviews
                                1. Content Analysis
                                  1. Communication Audits
                                    1. Environmental Scanning
                                      1. Social Media Monitoring
                                    2. Planning and Strategy Development
                                      1. Situation Analysis
                                        1. Internal Environment Assessment
                                          1. External Environment Assessment
                                            1. SWOT Analysis
                                            2. Goal Setting and Objectives
                                              1. Organizational Alignment
                                                1. SMART Objectives Framework
                                                  1. Measurable Outcomes
                                                  2. Target Audience Identification
                                                    1. Stakeholder Analysis
                                                      1. Audience Segmentation
                                                        1. Prioritization Strategies
                                                        2. Message Development
                                                          1. Key Message Creation
                                                            1. Message Consistency
                                                              1. Audience Tailoring
                                                              2. Strategy Formulation
                                                                1. Strategic Approach Selection
                                                                  1. Tactical Planning
                                                                    1. Resource Allocation
                                                                      1. Timeline Development
                                                                    2. Implementation and Communication
                                                                      1. Execution Planning
                                                                        1. Task Assignment
                                                                          1. Workflow Management
                                                                            1. Quality Control
                                                                            2. Channel Selection
                                                                              1. Traditional Media Channels
                                                                                1. Digital Media Platforms
                                                                                  1. Direct Communication Methods
                                                                                  2. Material Development and Distribution
                                                                                    1. Content Creation
                                                                                      1. Production Management
                                                                                        1. Distribution Logistics
                                                                                        2. Media Relations Management
                                                                                          1. Controlled Media
                                                                                            1. Uncontrolled Media
                                                                                              1. Earned Media Strategies
                                                                                            2. Evaluation and Measurement
                                                                                              1. Measurement Framework
                                                                                                1. Barcelona Principles
                                                                                                  1. Measurement Standards
                                                                                                    1. Evaluation Criteria
                                                                                                    2. Metrics and Analytics
                                                                                                      1. Output Measures
                                                                                                        1. Outtake Measures
                                                                                                          1. Outcome Measures
                                                                                                            1. Impact Assessment
                                                                                                            2. Reporting and Analysis
                                                                                                              1. Data Collection
                                                                                                                1. Results Analysis
                                                                                                                  1. Report Preparation
                                                                                                                    1. Recommendations Development

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                                                                                                                3. Theoretical Foundations

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                                                                                                                5. Stakeholders and Publics