Pricing Strategy

  1. Product Mix Pricing Strategies
    1. Product Line Pricing
      1. Price Point Establishment
        1. Line Extension Pricing
          1. Cannibalization Management
            1. Portfolio Optimization
            2. Optional Product Pricing
              1. Base Product Pricing
                1. Add-On Pricing
                  1. Upgrade Strategies
                    1. Accessory Pricing
                    2. Captive Product Pricing
                      1. Razor-Blade Model
                        1. Lock-In Strategies
                          1. Switching Cost Creation
                          2. By-Product Pricing
                            1. Waste Monetization
                              1. Secondary Revenue Streams
                                1. Cost Offset Strategies
                                2. Bundle Pricing Strategies
                                  1. Pure Bundling
                                    1. Mixed Bundling
                                      1. Customized Bundles
                                        1. Bundle Optimization

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                                      7. Product Lifecycle Pricing

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                                      9. Price Adjustment Mechanisms