Pricing Strategy

  1. Pricing Objectives and Goals
    1. Profit-Oriented Objectives
      1. Profit Maximization
        1. Target Return on Investment
          1. Target Return on Sales
            1. Cash Flow Optimization
            2. Volume-Oriented Objectives
              1. Sales Volume Maximization
                1. Market Share Growth
                  1. Revenue Maximization
                    1. Unit Sales Targets
                    2. Competition-Oriented Objectives
                      1. Price Leadership
                        1. Price Following
                          1. Price Stability
                            1. Competitive Parity
                            2. Customer-Oriented Objectives
                              1. Customer Value Maximization
                                1. Customer Satisfaction
                                  1. Customer Loyalty Building
                                    1. Market Penetration
                                    2. Strategic Objectives
                                      1. Brand Building
                                        1. Market Entry
                                          1. Product Launch Support
                                            1. Channel Development

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                                          2. Fundamental Pricing Concepts

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                                          4. Core Pricing Strategies