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Business and Management
Marketing and Sales
Marketing Fundamentals
Pricing Strategy
1. Foundations of Pricing Strategy
2. Fundamental Pricing Concepts
3. Pricing Objectives and Goals
4. Core Pricing Strategies
5. Advanced Pricing Models
6. Psychological Pricing Techniques
7. Product Lifecycle Pricing
8. Product Mix Pricing Strategies
9. Price Adjustment Mechanisms
10. Industry-Specific Pricing
11. Legal and Ethical Considerations
12. Pricing Implementation and Management
3.
Pricing Objectives and Goals
3.1.
Profit-Oriented Objectives
3.1.1.
Profit Maximization
3.1.2.
Target Return on Investment
3.1.3.
Target Return on Sales
3.1.4.
Cash Flow Optimization
3.2.
Volume-Oriented Objectives
3.2.1.
Sales Volume Maximization
3.2.2.
Market Share Growth
3.2.3.
Revenue Maximization
3.2.4.
Unit Sales Targets
3.3.
Competition-Oriented Objectives
3.3.1.
Price Leadership
3.3.2.
Price Following
3.3.3.
Price Stability
3.3.4.
Competitive Parity
3.4.
Customer-Oriented Objectives
3.4.1.
Customer Value Maximization
3.4.2.
Customer Satisfaction
3.4.3.
Customer Loyalty Building
3.4.4.
Market Penetration
3.5.
Strategic Objectives
3.5.1.
Brand Building
3.5.2.
Market Entry
3.5.3.
Product Launch Support
3.5.4.
Channel Development
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2. Fundamental Pricing Concepts
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4. Core Pricing Strategies