Pricing Strategy

  1. Product Lifecycle Pricing
    1. Introduction Stage Strategies
      1. Skimming Pricing
        1. High Initial Prices
          1. Early Adopter Targeting
            1. Premium Recovery
            2. Penetration Pricing
              1. Low Initial Prices
                1. Market Share Building
                  1. Experience Curve Benefits
                  2. Neutral Pricing
                    1. Moderate Price Setting
                      1. Market Testing
                    2. Growth Stage Pricing
                      1. Price Maintenance
                        1. Selective Price Reductions
                          1. Competitive Response
                            1. Market Expansion
                            2. Maturity Stage Pricing
                              1. Price Competition Management
                                1. Value-Added Offerings
                                  1. Cost Reduction Focus
                                    1. Differentiation Strategies
                                    2. Decline Stage Pricing
                                      1. Harvesting Strategies
                                        1. Liquidation Pricing
                                          1. Niche Market Focus
                                            1. Exit Strategies

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                                          6. Psychological Pricing Techniques

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                                          8. Product Mix Pricing Strategies