Pricing Strategy
High Initial Prices
Early Adopter Targeting
Premium Recovery
Low Initial Prices
Market Share Building
Experience Curve Benefits
Moderate Price Setting
Market Testing
Price Maintenance
Selective Price Reductions
Competitive Response
Market Expansion
Price Competition Management
Value-Added Offerings
Cost Reduction Focus
Differentiation Strategies
Harvesting Strategies
Liquidation Pricing
Niche Market Focus
Exit Strategies
Previous
6. Psychological Pricing Techniques
Go to top
Next
8. Product Mix Pricing Strategies