Pricing Strategy

  1. Core Pricing Strategies
    1. Cost-Based Pricing Approaches
      1. Cost-Plus Pricing
        1. Markup Calculation Methods
          1. Standard Markup Rates
            1. Variable Markup Strategies
            2. Target-Return Pricing
              1. ROI-Based Pricing
                1. Payback Period Considerations
                  1. Risk-Adjusted Returns
                  2. Break-Even Pricing
                    1. Break-Even Point Pricing
                      1. Target Volume Pricing
                      2. Marginal Cost Pricing
                        1. Short-Term Pricing Decisions
                          1. Capacity Utilization
                          2. Full Cost Pricing
                            1. Absorption Costing Method
                              1. Activity-Based Pricing
                            2. Value-Based Pricing Approaches
                              1. Economic Value to Customer
                                1. EVC Calculation
                                  1. Reference Value Determination
                                    1. Differentiation Value Assessment
                                    2. Perceived Value Pricing
                                      1. Value Driver Analysis
                                        1. Customer Research Methods
                                          1. Value Communication
                                          2. Value-in-Use Pricing
                                            1. Usage-Based Value Calculation
                                              1. Outcome-Based Pricing
                                              2. Good-Better-Best Pricing
                                                1. Tier Structure Design
                                                  1. Feature Differentiation
                                                  2. Value-Added Pricing
                                                    1. Service Integration
                                                      1. Solution Bundling
                                                    2. Competition-Based Pricing Approaches
                                                      1. Market-Rate Pricing
                                                        1. Price Following Strategy
                                                          1. Market Price Monitoring
                                                          2. Premium Pricing Strategy
                                                            1. Premium Positioning
                                                              1. Quality Differentiation
                                                              2. Discount Pricing Strategy
                                                                1. Low-Price Positioning
                                                                  1. Cost Leadership
                                                                  2. Competitive Bidding
                                                                    1. Sealed Bid Pricing
                                                                      1. Auction-Based Pricing
                                                                        1. Tender Response Strategy

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                                                                    3. Pricing Objectives and Goals

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                                                                    5. Advanced Pricing Models