Pricing Strategy

  1. Fundamental Pricing Concepts
    1. The Three Cs Framework
      1. Cost Considerations
        1. Customer Value Perception
          1. Competitive Landscape
            1. Balancing the Three Cs
            2. Cost Analysis for Pricing
              1. Cost Classification
                1. Fixed Costs
                  1. Variable Costs
                    1. Semi-Variable Costs
                      1. Direct Costs
                        1. Indirect Costs
                        2. Cost Behavior Analysis
                          1. Total Cost Calculation
                            1. Marginal Cost Analysis
                              1. Average Cost Determination
                                1. Cost-Volume Relationships
                                2. Cost Allocation Methods
                                  1. Activity-Based Costing
                                    1. Traditional Allocation Methods
                                      1. Overhead Distribution
                                      2. Break-Even Analysis
                                        1. Break-Even Point Calculation
                                          1. Contribution Margin Analysis
                                            1. Margin of Safety
                                              1. Sensitivity Analysis
                                                1. Multi-Product Break-Even
                                              2. Customer Value and Demand Analysis
                                                1. Value Perception
                                                  1. Components of Perceived Value
                                                    1. Value Drivers Identification
                                                      1. Value Measurement Techniques
                                                        1. Customer Value Mapping
                                                        2. Demand Analysis
                                                          1. Demand Curve Construction
                                                            1. Demand Forecasting
                                                              1. Market Size Estimation
                                                                1. Demand Segmentation
                                                                2. Price Elasticity of Demand
                                                                  1. Elasticity Calculation
                                                                    1. Elastic Demand Characteristics
                                                                      1. Inelastic Demand Characteristics
                                                                        1. Unitary Elastic Demand
                                                                          1. Cross-Price Elasticity
                                                                            1. Income Elasticity
                                                                              1. Factors Affecting Elasticity
                                                                              2. Consumer Surplus Analysis
                                                                                1. Definition and Measurement
                                                                                  1. Implications for Pricing
                                                                                2. Competitive Analysis
                                                                                  1. Competitor Identification
                                                                                    1. Direct Competitors
                                                                                      1. Indirect Competitors
                                                                                        1. Substitute Products
                                                                                          1. Potential Entrants
                                                                                          2. Competitive Intelligence
                                                                                            1. Price Monitoring Systems
                                                                                              1. Competitive Benchmarking
                                                                                                1. Market Share Analysis
                                                                                                  1. Competitive Response Patterns
                                                                                                  2. Positioning Analysis
                                                                                                    1. Price-Value Mapping
                                                                                                      1. Competitive Positioning
                                                                                                        1. White Space Identification
                                                                                                          1. Positioning Strategy Development

                                                                                                      Previous

                                                                                                      1. Foundations of Pricing Strategy

                                                                                                      Go to top

                                                                                                      Next

                                                                                                      3. Pricing Objectives and Goals