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Business and Management
Marketing and Sales
Marketing Fundamentals
Pricing Strategy
1. Foundations of Pricing Strategy
2. Fundamental Pricing Concepts
3. Pricing Objectives and Goals
4. Core Pricing Strategies
5. Advanced Pricing Models
6. Psychological Pricing Techniques
7. Product Lifecycle Pricing
8. Product Mix Pricing Strategies
9. Price Adjustment Mechanisms
10. Industry-Specific Pricing
11. Legal and Ethical Considerations
12. Pricing Implementation and Management
6.
Psychological Pricing Techniques
6.1.
Price Perception Psychology
6.1.1.
Cognitive Biases in Pricing
6.1.2.
Price-Quality Relationships
6.1.3.
Reference Price Effects
6.1.4.
Loss Aversion Principles
6.2.
Charm Pricing Strategies
6.2.1.
Odd-Number Pricing
6.2.2.
Just-Below Pricing
6.2.3.
Cultural Considerations
6.3.
Prestige Pricing Tactics
6.3.1.
Luxury Positioning
6.3.2.
Status Symbol Creation
6.3.3.
Exclusivity Perception
6.4.
Price Anchoring Techniques
6.4.1.
High Anchor Setting
6.4.2.
Multiple Price Points
6.4.3.
Negotiation Anchoring
6.5.
Bundling Psychology
6.5.1.
Bundle Perception
6.5.2.
Savings Illusion
6.5.3.
Choice Architecture
6.6.
Decoy Effect Implementation
6.6.1.
Asymmetric Dominance
6.6.2.
Choice Set Design
6.6.3.
Revenue Optimization
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5. Advanced Pricing Models
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7. Product Lifecycle Pricing