Pricing Strategy

  1. Psychological Pricing Techniques
    1. Price Perception Psychology
      1. Cognitive Biases in Pricing
        1. Price-Quality Relationships
          1. Reference Price Effects
            1. Loss Aversion Principles
            2. Charm Pricing Strategies
              1. Odd-Number Pricing
                1. Just-Below Pricing
                  1. Cultural Considerations
                  2. Prestige Pricing Tactics
                    1. Luxury Positioning
                      1. Status Symbol Creation
                        1. Exclusivity Perception
                        2. Price Anchoring Techniques
                          1. High Anchor Setting
                            1. Multiple Price Points
                              1. Negotiation Anchoring
                              2. Bundling Psychology
                                1. Bundle Perception
                                  1. Savings Illusion
                                    1. Choice Architecture
                                    2. Decoy Effect Implementation
                                      1. Asymmetric Dominance
                                        1. Choice Set Design
                                          1. Revenue Optimization

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                                        5. Advanced Pricing Models

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                                        7. Product Lifecycle Pricing