Consumer Behavior

  1. Consumer Behavior Research Methods
    1. Research Paradigms
      1. Positivist Approach
        1. Objectivity
          1. Quantification
            1. Hypothesis Testing
              1. Generalizability
              2. Interpretivist Approach
                1. Subjectivity
                  1. Meaning Construction
                    1. Context Sensitivity
                      1. Rich Description
                      2. Critical Theory Approach
                        1. Power Relations
                          1. Social Critique
                            1. Emancipatory Goals
                          2. Quantitative Research Methods
                            1. Survey Research
                              1. Questionnaire Design
                                1. Scale Development
                                  1. Sampling Methods
                                    1. Probability Sampling
                                      1. Non-Probability Sampling
                                      2. Data Collection Modes
                                        1. Online Surveys
                                          1. Telephone Surveys
                                            1. Mail Surveys
                                              1. Personal Interviews
                                            2. Experimental Research
                                              1. Laboratory Experiments
                                                1. Field Experiments
                                                  1. Quasi-Experiments
                                                    1. Experimental Design
                                                      1. Between-Subjects Design
                                                        1. Within-Subjects Design
                                                          1. Factorial Design
                                                        2. Secondary Data Analysis
                                                          1. Scanner Data
                                                            1. Panel Data
                                                              1. Syndicated Research
                                                            2. Qualitative Research Methods
                                                              1. In-Depth Interviews
                                                                1. Structured Interviews
                                                                  1. Semi-Structured Interviews
                                                                    1. Unstructured Interviews
                                                                      1. Interview Techniques
                                                                      2. Focus Groups
                                                                        1. Traditional Focus Groups
                                                                          1. Online Focus Groups
                                                                            1. Mini Groups
                                                                              1. Group Dynamics
                                                                              2. Ethnographic Research
                                                                                1. Participant Observation
                                                                                  1. Non-Participant Observation
                                                                                    1. Digital Ethnography
                                                                                      1. Netnography
                                                                                      2. Projective Techniques
                                                                                        1. Word Association
                                                                                          1. Sentence Completion
                                                                                            1. Thematic Apperception Test
                                                                                              1. Collage Construction
                                                                                            2. Advanced Research Techniques
                                                                                              1. Neuromarketing
                                                                                                1. Brain Imaging
                                                                                                  1. fMRI
                                                                                                    1. EEG
                                                                                                      1. PET Scans
                                                                                                      2. Physiological Measures
                                                                                                        1. Eye Tracking
                                                                                                          1. Facial Coding
                                                                                                            1. Galvanic Skin Response
                                                                                                              1. Heart Rate Monitoring
                                                                                                            2. Big Data Analytics
                                                                                                              1. Social Media Analytics
                                                                                                                1. Web Analytics
                                                                                                                  1. Mobile Analytics
                                                                                                                    1. Predictive Analytics
                                                                                                                    2. Mixed Methods Research
                                                                                                                      1. Sequential Designs
                                                                                                                        1. Concurrent Designs
                                                                                                                          1. Transformative Designs

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                                                                                                                      7. Organizational Buying Behavior

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                                                                                                                      9. Digital Consumer Behavior