Consumer Behavior

  1. Situational Influences on Consumer Behavior
    1. Situational Factors Framework
      1. Physical Surroundings
        1. Store Atmosphere
          1. Lighting Effects
            1. Color Schemes
              1. Music and Sound
                1. Scent and Aroma
                  1. Temperature
                    1. Cleanliness
                    2. Store Layout and Design
                      1. Traffic Flow
                        1. Product Placement
                          1. Space Allocation
                          2. Crowding Effects
                            1. Density Perceptions
                              1. Social Facilitation
                            2. Social Surroundings
                              1. Presence of Others
                                1. Group Composition
                                  1. Social Roles
                                    1. Social Facilitation Effects
                                    2. Temporal Perspective
                                      1. Time of Day Effects
                                        1. Day of Week Patterns
                                          1. Seasonal Influences
                                            1. Time Pressure
                                              1. Time Availability
                                              2. Task Definition
                                                1. Purchase Purpose
                                                  1. Personal Use
                                                    1. Gift Giving
                                                      1. Business Use
                                                      2. Shopping Goals
                                                        1. Task Complexity
                                                        2. Antecedent States
                                                          1. Mood States
                                                            1. Positive Mood
                                                              1. Negative Mood
                                                                1. Mood Congruence
                                                                2. Momentary Conditions
                                                                  1. Fatigue
                                                                    1. Hunger
                                                                      1. Health Status
                                                                        1. Financial State

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                                                                  5. Individual Difference Factors

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                                                                  7. Organizational Buying Behavior