Consumer Behavior

  1. Ethical and Social Issues
    1. Marketing Ethics
      1. Deceptive Advertising
        1. False Claims
          1. Misleading Information
            1. Puffery vs. Deception
            2. Targeting Vulnerable Populations
              1. Children
                1. Elderly Consumers
                  1. Low-Income Consumers
                    1. Addictive Products
                    2. Privacy and Data Protection
                      1. Data Collection Practices
                        1. Data Security
                          1. Behavioral Tracking
                        2. Consumer Protection
                          1. Consumer Rights
                            1. Right to Safety
                              1. Right to Information
                                1. Right to Choice
                                  1. Right to Voice
                                  2. Regulatory Framework
                                    1. Federal Trade Commission
                                      1. Consumer Product Safety Commission
                                        1. Food and Drug Administration
                                          1. State and Local Regulations
                                          2. Industry Self-Regulation
                                            1. Advertising Standards
                                              1. Professional Codes
                                                1. Industry Associations
                                              2. Social Responsibility
                                                1. Corporate Social Responsibility
                                                  1. Environmental Responsibility
                                                    1. Social Impact
                                                      1. Stakeholder Engagement
                                                      2. Sustainable Consumption
                                                        1. Green Marketing
                                                          1. Environmental Awareness
                                                            1. Sustainable Products
                                                              1. Circular Economy
                                                              2. Social Marketing
                                                                1. Behavior Change Campaigns
                                                                  1. Public Health Initiatives
                                                                    1. Social Cause Marketing
                                                                  2. Consumerism Movement
                                                                    1. Historical Development
                                                                      1. Consumer Advocacy Groups
                                                                        1. Consumer Education
                                                                          1. Empowerment Strategies

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                                                                        10. Marketing Strategy Applications

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                                                                        1. Introduction to Consumer Behavior