Consumer Behavior

11.

Ethical and Social Issues

11.1.

Marketing Ethics

11.1.1.

Deceptive Advertising

11.1.1.1.

11.1.1.2.

Misleading Information

11.1.1.3.

Puffery vs. Deception

11.1.2.

Targeting Vulnerable Populations

11.1.2.1.

11.1.2.2.

Elderly Consumers

11.1.2.3.

Low-Income Consumers

11.1.2.4.

Addictive Products

11.1.3.

Privacy and Data Protection

11.1.3.1.

Data Collection Practices

11.1.3.2.

Consumer Consent

11.1.3.3.

11.1.3.4.

Behavioral Tracking

11.2.

Consumer Protection

11.2.1.

Consumer Rights

11.2.1.1.

Right to Safety

11.2.1.2.

Right to Information

11.2.1.3.

Right to Choice

11.2.1.4.

11.2.2.

Regulatory Framework

11.2.2.1.

Federal Trade Commission

11.2.2.2.

Consumer Product Safety Commission

11.2.2.3.

Food and Drug Administration

11.2.2.4.

State and Local Regulations

11.2.3.

Industry Self-Regulation

11.2.3.1.

Advertising Standards

11.2.3.2.

Professional Codes

11.2.3.3.

Industry Associations

11.3.

Social Responsibility

11.3.1.

Corporate Social Responsibility

11.3.1.1.

Environmental Responsibility

11.3.1.2.

11.3.1.3.

Stakeholder Engagement

11.3.2.

Sustainable Consumption

11.3.2.1.

Green Marketing

11.3.2.2.

Environmental Awareness

11.3.2.3.

Sustainable Products

11.3.2.4.

Circular Economy

11.3.3.

Social Marketing

11.3.3.1.

Behavior Change Campaigns

11.3.3.2.

Public Health Initiatives

11.3.3.3.

Social Cause Marketing

11.4.

Consumerism Movement

11.4.1.

Historical Development

11.4.2.

Consumer Advocacy Groups

11.4.3.

Consumer Education

11.4.4.

Empowerment Strategies

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10. Marketing Strategy Applications

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1. Introduction to Consumer Behavior