Consumer Behavior

  1. Consumer Decision-Making Process
    1. Types of Consumer Decision-Making
      1. Extended Problem Solving
        1. High Involvement Decisions
          1. Complex Decision Processes
          2. Limited Problem Solving
            1. Moderate Involvement
              1. Simplified Decision Rules
              2. Habitual Decision Making
                1. Low Involvement
                  1. Routine Purchases
                    1. Brand Loyalty
                    2. Impulse Buying
                      1. Pure Impulse
                        1. Reminder Impulse
                          1. Suggestion Impulse
                            1. Planned Impulse
                          2. Problem Recognition Stage
                            1. Need Recognition Triggers
                              1. Internal Stimuli
                                1. Physiological Needs
                                  1. Psychological Needs
                                    1. Lifestyle Changes
                                    2. External Stimuli
                                      1. Marketing Communications
                                        1. Social Influences
                                          1. Environmental Factors
                                        2. Actual vs. Desired State Analysis
                                          1. Problem Recognition Timing
                                            1. Marketer-Induced Problem Recognition
                                            2. Information Search Stage
                                              1. Internal Search
                                                1. Memory Retrieval
                                                  1. Prior Experience
                                                    1. Stored Knowledge
                                                    2. External Search
                                                      1. Personal Sources
                                                        1. Family and Friends
                                                          1. Reference Groups
                                                            1. Opinion Leaders
                                                            2. Commercial Sources
                                                              1. Advertising
                                                                1. Sales Personnel
                                                                  1. Websites
                                                                    1. Packaging
                                                                    2. Public Sources
                                                                      1. Consumer Reports
                                                                        1. Government Agencies
                                                                          1. Professional Organizations
                                                                          2. Experiential Sources
                                                                            1. Product Trials
                                                                              1. Demonstrations
                                                                                1. Sampling
                                                                              2. Search Behavior Determinants
                                                                                1. Perceived Risk
                                                                                  1. Product Importance
                                                                                    1. Time Availability
                                                                                      1. Search Costs
                                                                                      2. Information Processing
                                                                                        1. Information Overload
                                                                                          1. Information Quality
                                                                                            1. Source Credibility
                                                                                          2. Alternative Evaluation Stage
                                                                                            1. Consideration Set Formation
                                                                                              1. Evoked Set
                                                                                                1. Inert Set
                                                                                                  1. Inept Set
                                                                                                    1. Consideration Set Size
                                                                                                    2. Evaluative Criteria
                                                                                                      1. Determinant Attributes
                                                                                                        1. Salient Attributes
                                                                                                          1. Objective Criteria
                                                                                                            1. Subjective Criteria
                                                                                                              1. Attribute Importance
                                                                                                              2. Decision Rules and Heuristics
                                                                                                                1. Compensatory Rules
                                                                                                                  1. Simple Additive Rule
                                                                                                                    1. Weighted Additive Rule
                                                                                                                    2. Non-Compensatory Rules
                                                                                                                      1. Conjunctive Rule
                                                                                                                        1. Disjunctive Rule
                                                                                                                          1. Lexicographic Rule
                                                                                                                            1. Elimination-by-Aspects Rule
                                                                                                                          2. Consumer Choice Models
                                                                                                                            1. Multi-Attribute Models
                                                                                                                              1. Ideal Point Models
                                                                                                                                1. Conjoint Analysis
                                                                                                                              2. Purchase Decision Stage
                                                                                                                                1. Purchase Intention Formation
                                                                                                                                  1. Intention-Behavior Gap
                                                                                                                                    1. Intervening Factors
                                                                                                                                      1. Attitudes of Others
                                                                                                                                        1. Unanticipated Situational Factors
                                                                                                                                          1. Perceived Risk
                                                                                                                                            1. Time Pressure
                                                                                                                                            2. Point-of-Purchase Influences
                                                                                                                                              1. Store Environment
                                                                                                                                                1. Sales Personnel
                                                                                                                                                  1. In-Store Promotions
                                                                                                                                                    1. Product Availability
                                                                                                                                                    2. Purchase Decision Outcomes
                                                                                                                                                      1. Brand Choice
                                                                                                                                                        1. Store Choice
                                                                                                                                                          1. Purchase Timing
                                                                                                                                                            1. Purchase Quantity
                                                                                                                                                          2. Post-Purchase Behavior Stage
                                                                                                                                                            1. Post-Purchase Evaluation
                                                                                                                                                              1. Satisfaction Assessment
                                                                                                                                                                1. Performance Evaluation
                                                                                                                                                                  1. Expectation Confirmation
                                                                                                                                                                  2. Customer Satisfaction and Dissatisfaction
                                                                                                                                                                    1. Expectation-Disconfirmation Model
                                                                                                                                                                      1. Attribution Theory
                                                                                                                                                                        1. Equity Theory
                                                                                                                                                                          1. Satisfaction Measurement
                                                                                                                                                                          2. Cognitive Dissonance
                                                                                                                                                                            1. Dissonance Arousal
                                                                                                                                                                              1. Dissonance Reduction Strategies
                                                                                                                                                                                1. Selective Information Exposure
                                                                                                                                                                                  1. Attitude Change
                                                                                                                                                                                    1. Trivializing Dissonance
                                                                                                                                                                                  2. Post-Purchase Actions
                                                                                                                                                                                    1. Complaining Behavior
                                                                                                                                                                                      1. Voice Responses
                                                                                                                                                                                        1. Private Responses
                                                                                                                                                                                          1. Third-Party Responses
                                                                                                                                                                                          2. Word-of-Mouth Communication
                                                                                                                                                                                            1. Positive WOM
                                                                                                                                                                                              1. Negative WOM
                                                                                                                                                                                                1. Electronic WOM
                                                                                                                                                                                              2. Product Usage and Disposal
                                                                                                                                                                                                1. Usage Patterns
                                                                                                                                                                                                  1. Product Modification
                                                                                                                                                                                                    1. Disposal Methods
                                                                                                                                                                                                      1. Recycling
                                                                                                                                                                                                        1. Remarketing
                                                                                                                                                                                                          1. Abandonment
                                                                                                                                                                                                        2. Loyalty and Repeat Purchase
                                                                                                                                                                                                          1. Brand Loyalty Development
                                                                                                                                                                                                            1. Customer Retention
                                                                                                                                                                                                              1. Switching Behavior

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                                                                                                                                                                                                          2. Psychological Influences on Consumer Behavior

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                                                                                                                                                                                                          4. Social and Cultural Influences