Consumer Behavior

  1. Social and Cultural Influences
    1. Culture and Consumer Behavior
      1. Cultural Foundations
        1. Culture Definition
          1. Cultural Elements
            1. Cultural Transmission
            2. Cultural Values and Beliefs
              1. Core Values
                1. Cultural Value Systems
                  1. Value Measurement
                  2. Cultural Myths and Rituals
                    1. Consumer Myths
                      1. Consumption Rituals
                        1. Grooming Rituals
                          1. Gift-Giving Rituals
                            1. Holiday Rituals
                              1. Possession Rituals
                            2. Cross-Cultural Consumer Behavior
                              1. Cultural Dimensions
                                1. Hofstede's Cultural Dimensions
                                  1. Power Distance
                                    1. Individualism vs. Collectivism
                                      1. Uncertainty Avoidance
                                        1. Masculinity vs. Femininity
                                          1. Long-term vs. Short-term Orientation
                                          2. Cultural Adaptation Strategies
                                            1. Standardization vs. Localization
                                            2. Subcultures
                                              1. Age-Based Subcultures
                                                1. Generation Z
                                                  1. Millennials
                                                    1. Generation X
                                                      1. Baby Boomers
                                                      2. Ethnic Subcultures
                                                        1. Hispanic Americans
                                                          1. African Americans
                                                            1. Asian Americans
                                                            2. Religious Subcultures
                                                              1. Geographic Subcultures
                                                                1. Lifestyle Subcultures
                                                              2. Social Class and Stratification
                                                                1. Social Class Determinants
                                                                  1. Occupation
                                                                    1. Income and Wealth
                                                                      1. Education Level
                                                                        1. Family Background
                                                                        2. Social Class Measurement
                                                                          1. Single-Item Indices
                                                                            1. Composite Indices
                                                                              1. Subjective Measures
                                                                              2. Social Stratification Systems
                                                                                1. Class Structure
                                                                                  1. Status Symbols
                                                                                    1. Conspicuous Consumption
                                                                                    2. Social Mobility
                                                                                      1. Upward Mobility
                                                                                        1. Downward Mobility
                                                                                          1. Status Anxiety
                                                                                          2. Social Class and Consumption
                                                                                            1. Class-Based Preferences
                                                                                              1. Shopping Behavior Differences
                                                                                                1. Communication Patterns
                                                                                              2. Reference Groups and Social Influence
                                                                                                1. Reference Group Types
                                                                                                  1. Membership Groups
                                                                                                    1. Primary Groups
                                                                                                      1. Secondary Groups
                                                                                                      2. Aspirational Groups
                                                                                                        1. Dissociative Groups
                                                                                                          1. Formal vs. Informal Groups
                                                                                                          2. Reference Group Influence
                                                                                                            1. Informational Influence
                                                                                                              1. Normative Influence
                                                                                                                1. Value-Expressive Influence
                                                                                                                  1. Identification Influence
                                                                                                                  2. Factors Affecting Reference Group Influence
                                                                                                                    1. Product Visibility
                                                                                                                      1. Product Necessity
                                                                                                                        1. Group Cohesiveness
                                                                                                                          1. Individual Susceptibility
                                                                                                                          2. Opinion Leadership
                                                                                                                            1. Opinion Leader Characteristics
                                                                                                                              1. Opinion Leader Identification
                                                                                                                                1. Market Mavens
                                                                                                                                  1. Influencer Marketing
                                                                                                                                  2. Word-of-Mouth Communication
                                                                                                                                    1. Traditional Word-of-Mouth
                                                                                                                                      1. Electronic Word-of-Mouth
                                                                                                                                        1. Viral Marketing
                                                                                                                                          1. Buzz Marketing
                                                                                                                                            1. Social Media Influence
                                                                                                                                          2. Family Influences
                                                                                                                                            1. Family as Consumption Unit
                                                                                                                                              1. Family Decision-Making Process
                                                                                                                                                1. Decision-Making Roles
                                                                                                                                                  1. Initiator
                                                                                                                                                    1. Influencer
                                                                                                                                                      1. Decider
                                                                                                                                                        1. Buyer
                                                                                                                                                          1. User
                                                                                                                                                            1. Gatekeeper
                                                                                                                                                          2. Family Decision-Making Patterns
                                                                                                                                                            1. Husband-Dominant Decisions
                                                                                                                                                              1. Wife-Dominant Decisions
                                                                                                                                                                1. Joint Decisions
                                                                                                                                                                  1. Child-Influenced Decisions
                                                                                                                                                                  2. Family Life Cycle
                                                                                                                                                                    1. Traditional Family Life Cycle
                                                                                                                                                                      1. Bachelor Stage
                                                                                                                                                                        1. Newly Married Couples
                                                                                                                                                                          1. Full Nest Stages
                                                                                                                                                                            1. Empty Nest Stages
                                                                                                                                                                              1. Solitary Survivor
                                                                                                                                                                              2. Modern Family Life Cycle
                                                                                                                                                                                1. Non-Traditional Households
                                                                                                                                                                                  1. Single-Parent Families
                                                                                                                                                                                    1. Childless Couples
                                                                                                                                                                                  2. Socialization Processes
                                                                                                                                                                                    1. Consumer Socialization
                                                                                                                                                                                      1. Intergenerational Influence
                                                                                                                                                                                        1. Role Modeling

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                                                                                                                                                                                    3. Consumer Decision-Making Process

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                                                                                                                                                                                    5. Individual Difference Factors