Consumer Behavior

  1. Individual Difference Factors
    1. Demographic Influences
      1. Age and Life Stage
        1. Age Effects
          1. Cohort Effects
            1. Life Stage Transitions
            2. Gender Differences
              1. Gender Roles
                1. Gender Identity
                  1. Shopping Behavior Differences
                  2. Income and Social Class
                    1. Income Effects
                      1. Discretionary Income
                        1. Price Sensitivity
                        2. Education Level
                          1. Information Processing
                            1. Media Usage
                              1. Product Preferences
                              2. Occupation and Lifestyle
                                1. Professional Identity
                                  1. Work-Life Balance
                                    1. Time Constraints
                                    2. Geographic Location
                                      1. Regional Differences
                                        1. Urban vs. Rural
                                          1. Climate Effects
                                        2. Psychographic Segmentation
                                          1. Lifestyle Analysis
                                            1. Activities
                                              1. Interests
                                                1. Opinions
                                                  1. Values
                                                  2. Psychographic Measurement
                                                    1. AIO Inventories
                                                      1. Lifestyle Surveys
                                                        1. Value Surveys
                                                        2. VALS Framework
                                                          1. VALS Segments
                                                            1. Innovators
                                                              1. Thinkers
                                                                1. Achievers
                                                                  1. Experiencers
                                                                    1. Believers
                                                                      1. Strivers
                                                                        1. Makers
                                                                          1. Survivors
                                                                          2. VALS Applications
                                                                          3. Other Psychographic Systems
                                                                            1. PRIZM
                                                                              1. Global Scan
                                                                                1. Monitor MindBase

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                                                                            4. Social and Cultural Influences

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                                                                            6. Situational Influences on Consumer Behavior