Strategic Planning and Decision Making

Strategic Planning and Decision Making is a fundamental management process that involves defining an organization's long-term vision and objectives and then making the critical choices necessary to achieve them. It requires a systematic analysis of an organization's internal strengths and weaknesses, as well as the external opportunities and threats present in its environment. The insights from this analysis inform high-stakes decisions about resource allocation, market positioning, and competitive actions, ultimately charting a course designed to secure a sustainable competitive advantage and ensure long-term success.