Strategic Planning and Decision Making

  1. Functional-Level Strategy Formulation
    1. Marketing Strategy
      1. Market Segmentation
        1. Segmentation Bases
          1. Segment Identification
            1. Segment Evaluation
            2. Targeting and Positioning
              1. Target Market Selection
                1. Positioning Strategy
                  1. Competitive Positioning
                  2. Marketing Mix (4Ps)
                    1. Product Strategy
                      1. Pricing Strategy
                        1. Place Strategy
                          1. Promotion Strategy
                        2. Financial Strategy
                          1. Capital Structure Decisions
                            1. Debt vs. Equity Financing
                              1. Optimal Capital Structure
                                1. Cost of Capital
                                2. Investment Appraisal
                                  1. Capital Budgeting Techniques
                                    1. Project Evaluation
                                      1. Risk Assessment
                                      2. Working Capital Management
                                        1. Cash Management
                                          1. Inventory Management
                                            1. Receivables Management
                                          2. Research and Development (R&D) Strategy
                                            1. Innovation Management
                                              1. Innovation Process
                                                1. Innovation Portfolio
                                                  1. Innovation Culture
                                                  2. New Product Development
                                                    1. Product Development Process
                                                      1. Time-to-Market
                                                        1. Success Factors
                                                        2. Technology Acquisition
                                                          1. Make vs. Buy Decisions
                                                            1. Technology Licensing
                                                              1. Strategic Alliances
                                                            2. Operations Strategy
                                                              1. Process Design
                                                                1. Process Selection
                                                                  1. Process Layout
                                                                    1. Process Technology
                                                                    2. Quality Management
                                                                      1. Quality Systems
                                                                        1. Continuous Improvement
                                                                          1. Quality Standards
                                                                          2. Supply Chain Management
                                                                            1. Supplier Relationships
                                                                              1. Logistics Management
                                                                                1. Supply Chain Integration
                                                                              2. Human Resources (HR) Strategy
                                                                                1. Talent Acquisition
                                                                                  1. Recruitment Strategy
                                                                                    1. Selection Processes
                                                                                      1. Employer Branding
                                                                                      2. Performance Management
                                                                                        1. Performance Systems
                                                                                          1. Goal Setting
                                                                                            1. Performance Evaluation
                                                                                            2. Employee Engagement
                                                                                              1. Engagement Drivers
                                                                                                1. Retention Strategies
                                                                                                  1. Culture Development
                                                                                                2. Information Technology (IT) Strategy
                                                                                                  1. IT Infrastructure
                                                                                                    1. Technology Architecture
                                                                                                      1. System Integration
                                                                                                        1. IT Governance
                                                                                                        2. Digital Transformation
                                                                                                          1. Digital Strategy
                                                                                                            1. Technology Adoption
                                                                                                              1. Change Management
                                                                                                              2. Data Management and Analytics
                                                                                                                1. Data Strategy
                                                                                                                  1. Analytics Capabilities
                                                                                                                    1. Business Intelligence

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                                                                                                                6. Business-Level Strategy Formulation

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                                                                                                                8. Strategic Decision Making