Strategic Planning and Decision Making

  1. Synthesizing Analysis and Formulating Strategy
    1. The SWOT Matrix
      1. Overview of SWOT Analysis
        1. Framework Purpose
          1. Analysis Process
            1. Strategic Implications
            2. Strengths
              1. Internal Advantages
                1. Resource Strengths
                  1. Capability Strengths
                    1. Performance Strengths
                  2. Weaknesses
                    1. Internal Disadvantages
                      1. Resource Limitations
                        1. Capability Gaps
                          1. Performance Issues
                        2. Opportunities
                          1. External Possibilities
                            1. Market Opportunities
                              1. Environmental Opportunities
                                1. Competitive Opportunities
                              2. Threats
                                1. External Risks
                                  1. Market Threats
                                    1. Environmental Threats
                                      1. Competitive Threats
                                  2. The TOWS Matrix: Generating Strategic Alternatives
                                    1. Overview of TOWS Matrix
                                      1. Strategic Option Generation
                                        1. Matching Internal and External Factors
                                        2. SO Strategies (Strengths-Opportunities)
                                          1. Leveraging Strengths to Exploit Opportunities
                                            1. Growth Strategies
                                              1. Expansion Strategies
                                                1. Market Development
                                              2. WO Strategies (Weaknesses-Opportunities)
                                                1. Overcoming Weaknesses to Exploit Opportunities
                                                  1. Capability Building
                                                    1. Resource Development
                                                      1. Partnership Strategies
                                                    2. ST Strategies (Strengths-Threats)
                                                      1. Using Strengths to Counteract Threats
                                                        1. Defensive Strategies
                                                          1. Competitive Response
                                                            1. Market Protection
                                                          2. WT Strategies (Weaknesses-Threats)
                                                            1. Minimizing Weaknesses and Avoiding Threats
                                                              1. Risk Mitigation
                                                                1. Retrenchment Strategies
                                                                  1. Damage Control

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                                                            3. Strategic Analysis: The Internal Environment

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                                                            5. Corporate-Level Strategy Formulation