Strategic Management and Business Policy

  1. Strategy Formulation: Functional-Level Strategy
    1. Functional Strategy Integration
      1. Aligning Functional Strategies with Business Strategy
        1. Cross-Functional Coordination
          1. Role of Functional Managers
            1. Functional Strategy Development Process
            2. Marketing Strategy
              1. Market Analysis and Segmentation
                1. Market Research
                  1. Segmentation Variables
                    1. Target Market Selection
                    2. Positioning Strategy
                      1. Competitive Positioning
                        1. Brand Positioning
                          1. Value Proposition Development
                          2. Marketing Mix Strategy
                            1. Product Strategy
                              1. Pricing Strategy
                                1. Promotion Strategy
                                  1. Place/Distribution Strategy
                                  2. Customer Relationship Management
                                    1. Customer Acquisition
                                      1. Customer Retention
                                        1. Customer Lifetime Value
                                        2. Digital Marketing Strategy
                                        3. Financial Strategy
                                          1. Capital Structure Decisions
                                            1. Debt vs. Equity Financing
                                              1. Optimal Capital Structure
                                                1. Cost of Capital
                                                2. Investment Decisions
                                                  1. Capital Budgeting
                                                    1. Investment Appraisal Methods
                                                      1. Risk Assessment
                                                      2. Working Capital Management
                                                        1. Cash Management
                                                          1. Inventory Management
                                                            1. Accounts Receivable Management
                                                            2. Dividend Policy
                                                              1. Dividend Decision Factors
                                                                1. Dividend Policy Types
                                                                2. Financial Risk Management
                                                                3. Operations Strategy
                                                                  1. Operations Design
                                                                    1. Process Design and Improvement
                                                                      1. Capacity Planning
                                                                        1. Facility Location and Layout
                                                                        2. Quality Management
                                                                          1. Quality Control Systems
                                                                            1. Total Quality Management
                                                                              1. Six Sigma
                                                                              2. Supply Chain Strategy
                                                                                1. Supplier Selection and Management
                                                                                  1. Supply Chain Integration
                                                                                    1. Logistics Management
                                                                                    2. Technology and Automation
                                                                                      1. Lean Operations
                                                                                      2. Human Resources Strategy
                                                                                        1. Workforce Planning
                                                                                          1. Talent Acquisition and Recruitment
                                                                                            1. Succession Planning
                                                                                              1. Workforce Analytics
                                                                                              2. Performance Management
                                                                                                1. Performance Appraisal Systems
                                                                                                  1. Goal Setting and Monitoring
                                                                                                    1. Performance Improvement
                                                                                                    2. Compensation and Benefits
                                                                                                      1. Compensation Strategy
                                                                                                        1. Incentive Systems
                                                                                                          1. Benefits Administration
                                                                                                          2. Learning and Development
                                                                                                            1. Training Programs
                                                                                                              1. Leadership Development
                                                                                                                1. Career Development
                                                                                                                2. Employee Engagement and Retention
                                                                                                                3. Research and Development Strategy
                                                                                                                  1. Innovation Strategy
                                                                                                                    1. Innovation Types
                                                                                                                      1. Innovation Process Management
                                                                                                                        1. Innovation Culture
                                                                                                                        2. New Product Development
                                                                                                                          1. Product Development Process
                                                                                                                            1. Time-to-Market Strategies
                                                                                                                              1. Product Portfolio Management
                                                                                                                              2. Technology Strategy
                                                                                                                                1. Technology Acquisition
                                                                                                                                  1. Technology Development
                                                                                                                                    1. Technology Transfer
                                                                                                                                    2. R&D Resource Allocation
                                                                                                                                      1. Intellectual Property Management
                                                                                                                                      2. Information Technology Strategy
                                                                                                                                        1. IT Strategic Planning
                                                                                                                                          1. IT-Business Alignment
                                                                                                                                            1. IT Governance
                                                                                                                                              1. IT Investment Decisions
                                                                                                                                              2. Digital Transformation
                                                                                                                                                1. Digital Strategy Development
                                                                                                                                                  1. Technology Adoption
                                                                                                                                                    1. Digital Capabilities Building
                                                                                                                                                    2. Data and Analytics Strategy
                                                                                                                                                      1. Data Management
                                                                                                                                                        1. Business Intelligence
                                                                                                                                                          1. Predictive Analytics
                                                                                                                                                          2. Cybersecurity Strategy
                                                                                                                                                            1. Security Risk Assessment
                                                                                                                                                              1. Security Controls
                                                                                                                                                                1. Incident Response Planning

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                                                                                                                                                            7. Strategy Formulation: Business-Level Strategy

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                                                                                                                                                            9. Strategy Implementation