Strategic Management and Business Policy

  1. Synthesizing Strategic Analysis
    1. SWOT Analysis
      1. Strengths Assessment
        1. Internal Capabilities and Resources
          1. Competitive Advantages
            1. Organizational Assets
            2. Weaknesses Assessment
              1. Internal Limitations and Gaps
                1. Competitive Disadvantages
                  1. Resource Constraints
                  2. Opportunities Assessment
                    1. Market Opportunities
                      1. Environmental Changes
                      2. Threats Assessment
                        1. External Risks and Challenges
                          1. Competitive Threats
                            1. Environmental Threats
                            2. SWOT Analysis Process
                              1. SWOT Matrix Development
                                1. Limitations of SWOT Analysis
                                2. The TOWS Matrix
                                  1. Overview of the TOWS Matrix
                                    1. Strategic Alternative Generation
                                      1. SO Strategies
                                        1. Leveraging Strengths to Exploit Opportunities
                                        2. WO Strategies
                                          1. Overcoming Weaknesses to Exploit Opportunities
                                          2. ST Strategies
                                            1. Using Strengths to Counteract Threats
                                            2. WT Strategies
                                              1. Minimizing Weaknesses and Avoiding Threats
                                            3. TOWS Matrix Construction
                                              1. Strategy Prioritization
                                              2. Strategic Issue Identification
                                                1. Issue Recognition Process
                                                  1. Issue Prioritization
                                                    1. Issue Analysis Framework
                                                    2. Strategic Alternative Development
                                                      1. Creative Strategy Generation
                                                        1. Alternative Evaluation Criteria
                                                          1. Feasibility Assessment

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                                                        4. Internal Organizational Analysis

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                                                        6. Strategy Formulation: Corporate-Level Strategy