Strategic Management and Business Policy

  1. Strategic Intent and Direction Setting
    1. The Hierarchy of Strategic Intent
      1. Vision
        1. Mission
          1. Values
            1. Goals
              1. Objectives
                1. Strategies
                  1. Tactics
                  2. Vision Statement
                    1. Defining the Desired Future State
                      1. Characteristics of an Effective Vision
                        1. Clarity and Specificity
                          1. Inspirational Nature
                            1. Future Orientation
                              1. Achievability
                                1. Memorability
                                2. Vision Development Process
                                  1. Communicating the Vision
                                    1. Role of Vision in Strategy
                                      1. Vision Implementation Challenges
                                      2. Mission Statement
                                        1. Defining the Organization's Purpose and Business
                                          1. Components of a Mission Statement
                                            1. Customers and Target Markets
                                              1. Products or Services
                                                1. Geographic Markets
                                                  1. Technology and Processes
                                                    1. Values and Philosophy
                                                      1. Self-Concept and Competitive Advantage
                                                        1. Concern for Public Image
                                                          1. Concern for Employees
                                                            1. Concern for Survival and Growth
                                                            2. Crafting an Effective Mission Statement
                                                              1. Mission vs. Vision Distinctions
                                                                1. Mission Statement Evaluation
                                                                2. Organizational Values
                                                                  1. Defining Core Values
                                                                    1. Role of Values in Strategy
                                                                      1. Values-Based Decision Making
                                                                        1. Communicating and Embedding Values
                                                                        2. Goals and Objectives
                                                                          1. Differentiating Goals from Objectives
                                                                            1. Characteristics of Effective Objectives
                                                                              1. Specific
                                                                                1. Measurable
                                                                                  1. Achievable
                                                                                    1. Relevant
                                                                                      1. Time-Bound
                                                                                      2. Types of Objectives
                                                                                        1. Financial Objectives
                                                                                          1. Strategic Objectives
                                                                                            1. Operational Objectives
                                                                                            2. Balancing Short-Term and Long-Term Objectives
                                                                                              1. Cascading Objectives Through the Organization
                                                                                                1. Objective Setting Process
                                                                                                  1. Monitoring and Reviewing Objectives

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                                                                                                1. Introduction to Strategic Management and Business Policy

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                                                                                                3. External Environmental Analysis