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Business and Management
Business Communication
Organizational Communication
1. Introduction to Organizational Communication
2. Foundational Communication Concepts
3. Theoretical Perspectives on Organizational Communication
4. Communication Flow and Network Structures
5. Key Communication Processes and Contexts
6. Leadership Communication
7. Organizational Culture and Climate
8. Conflict and Negotiation
9. Organizational Change and Innovation
10. Technology and Digital Communication
11. External and Stakeholder Communication
12. Ethics, Diversity, and Global Communication
9.
Organizational Change and Innovation
9.1.
Change Models and Processes
9.1.1.
Lewin's Three-Stage Model
9.1.2.
Kotter's Eight-Step Process
9.1.3.
Bridges Transition Model
9.1.4.
Appreciative Inquiry
9.2.
Change Communication Strategies
9.2.1.
Change Readiness Assessment
9.2.2.
Stakeholder Analysis
9.2.3.
Communication Planning
9.2.4.
Message Development
9.3.
Communication Throughout Change
9.3.1.
Pre-Change Communication
9.3.2.
Implementation Communication
9.3.3.
Post-Change Communication
9.3.4.
Continuous Communication
9.4.
Resistance Management
9.4.1.
Resistance Sources
9.4.2.
Resistance Identification
9.4.3.
Communication Strategies
9.4.4.
Participation and Involvement
9.5.
Innovation Communication
9.5.1.
Innovation Climate Creation
9.5.2.
Idea Generation Support
9.5.3.
Innovation Diffusion
9.5.4.
Knowledge Transfer
9.5.5.
Learning Organization Communication
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8. Conflict and Negotiation
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10. Technology and Digital Communication