Organizational Communication

11.

External and Stakeholder Communication

11.1.

Stakeholder Identification and Analysis

11.1.1.

Primary Stakeholders

11.1.2.

Secondary Stakeholders

11.1.3.

Stakeholder Mapping

11.1.4.

Influence Assessment

11.2.

Public Relations and Corporate Communication

11.2.1.

Corporate Image Management

11.2.2.

Media Relations

11.2.3.

Community Relations

11.2.4.

Investor Relations

11.3.

Crisis Communication

11.3.1.

Crisis Types and Stages

11.3.2.

Crisis Communication Planning

11.3.3.

Crisis Response Strategies

11.3.4.

Post-Crisis Communication

11.3.5.

Reputation Recovery

11.4.

Marketing Communication Integration

11.4.1.

Brand Communication

11.4.2.

Customer Communication

11.4.3.

Integrated Marketing Communication

11.5.

Inter-organizational Communication

11.5.1.

Partnership Communication

11.5.2.

Alliance Management

11.5.3.

Supply Chain Communication

11.5.4.

Network Organizations

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12. Ethics, Diversity, and Global Communication