Organizational Communication

  1. External and Stakeholder Communication
    1. Stakeholder Identification and Analysis
      1. Primary Stakeholders
        1. Secondary Stakeholders
          1. Stakeholder Mapping
            1. Influence Assessment
            2. Public Relations and Corporate Communication
              1. Corporate Image Management
                1. Media Relations
                  1. Community Relations
                    1. Investor Relations
                    2. Crisis Communication
                      1. Crisis Types and Stages
                        1. Crisis Communication Planning
                          1. Crisis Response Strategies
                            1. Post-Crisis Communication
                              1. Reputation Recovery
                              2. Marketing Communication Integration
                                1. Brand Communication
                                  1. Customer Communication
                                    1. Integrated Marketing Communication
                                    2. Inter-organizational Communication
                                      1. Partnership Communication
                                        1. Alliance Management
                                          1. Supply Chain Communication
                                            1. Network Organizations

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                                          10. Technology and Digital Communication

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                                          12. Ethics, Diversity, and Global Communication