Managerial Economics

  1. Pricing Strategies and Tactics
    1. Pricing Objectives
      1. Profit Maximization
        1. Revenue Maximization
          1. Market Share Goals
            1. Survival Pricing
            2. Cost-Based Pricing
              1. Cost-Plus Pricing
                1. Full Cost Pricing
                  1. Marginal Cost Pricing
                    1. Calculation Methods
                    2. Target Return Pricing
                      1. Setting Target Rates of Return
                        1. Break-Even Analysis
                      2. Demand-Based Pricing
                        1. Value-Based Pricing
                          1. Customer Perceived Value
                            1. Willingness to Pay
                              1. Value Proposition
                              2. Psychological Pricing
                                1. Odd Pricing
                                  1. Prestige Pricing
                                    1. Reference Price Effects
                                  2. Competition-Based Pricing
                                    1. Going Rate Pricing
                                      1. Competitive Bidding
                                        1. Price Leadership
                                        2. Price Discrimination
                                          1. Conditions for Price Discrimination
                                            1. Market Segmentation
                                              1. Prevention of Resale
                                                1. Different Price Elasticities
                                                2. First-Degree Price Discrimination
                                                  1. Perfect Price Discrimination
                                                    1. Individual Pricing
                                                    2. Second-Degree Price Discrimination
                                                      1. Block Pricing
                                                        1. Quantity Discounts
                                                          1. Two-Part Tariffs
                                                          2. Third-Degree Price Discrimination
                                                            1. Market Segmentation
                                                              1. Group Pricing
                                                                1. Geographic Pricing
                                                              2. Advanced Pricing Strategies
                                                                1. Bundling Strategies
                                                                  1. Pure Bundling
                                                                    1. Mixed Bundling
                                                                      1. Tying Arrangements
                                                                      2. Dynamic Pricing
                                                                        1. Peak-Load Pricing
                                                                          1. Seasonal Pricing
                                                                            1. Yield Management
                                                                            2. New Product Pricing
                                                                              1. Penetration Pricing
                                                                                1. Price Skimming
                                                                                  1. Experience Curve Pricing
                                                                                  2. Transfer Pricing
                                                                                    1. Methods of Transfer Pricing
                                                                                      1. Tax Implications
                                                                                        1. Performance Evaluation

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                                                                                    8. Market Structure and Competitive Analysis

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                                                                                    10. Game Theory and Strategic Behavior