Managerial Economics

  1. Demand Analysis and Theory
    1. The Law of Demand
      1. Definition and Explanation
        1. Assumptions Underlying the Law
          1. Exceptions to the Law of Demand
          2. The Demand Function
            1. Mathematical Representation
              1. Linear vs. Nonlinear Demand Functions
                1. Variables Affecting Demand
                2. Determinants of Demand
                  1. Price of the Good
                    1. Income of Consumers
                      1. Tastes and Preferences
                        1. Expectations of Future Prices
                          1. Number of Buyers
                            1. Seasonal Factors
                            2. Individual vs. Market Demand
                              1. Individual Demand Curves
                                1. Aggregation of Individual Demand
                                  1. Market Demand Curve Construction
                                  2. The Demand Curve
                                    1. Graphical Representation
                                      1. Shifts in the Demand Curve
                                        1. Causes of Shifts
                                          1. Direction of Shifts
                                          2. Movements Along the Demand Curve
                                            1. Changes in Quantity Demanded
                                              1. Distinction from Shifts

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                                          2. Fundamental Economic Concepts

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                                          4. Demand Elasticity