Managerial Economics

  1. Demand Elasticity
    1. Price Elasticity of Demand
      1. Definition and Concept
        1. Calculating Price Elasticity
          1. Percentage Method
            1. Midpoint Method
            2. Point vs. Arc Elasticity
              1. When to Use Each Method
                1. Mathematical Formulations
                2. Categories of Price Elasticity
                  1. Perfectly Elastic
                    1. Elastic
                      1. Unitary Elastic
                        1. Inelastic
                          1. Perfectly Inelastic
                          2. Determinants of Price Elasticity
                            1. Availability of Substitutes
                              1. Necessity vs. Luxury
                                1. Proportion of Income Spent
                                  1. Time Horizon
                                    1. Brand Loyalty
                                    2. Relationship between Elasticity and Total Revenue
                                      1. Revenue Implications of Elasticity
                                        1. Pricing Strategy Applications
                                      2. Income Elasticity of Demand
                                        1. Definition and Calculation
                                          1. Normal Goods
                                            1. Luxury Goods
                                              1. Necessity Goods
                                              2. Inferior Goods
                                                1. Applications in Market Analysis
                                                2. Cross-Price Elasticity of Demand
                                                  1. Definition and Calculation
                                                    1. Substitutes
                                                      1. Complements
                                                        1. Independent Goods
                                                          1. Strategic Implications
                                                          2. Advertising Elasticity of Demand
                                                            1. Definition and Measurement
                                                              1. Implications for Marketing Strategy
                                                                1. Optimal Advertising Expenditure

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                                                              3. Demand Analysis and Theory

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                                                              5. Demand Estimation and Forecasting