International Marketing

  1. Global Distribution and Logistics
    1. International Distribution Channel Structures
      1. Channel Length
        1. Direct Channels
          1. Indirect Channels
            1. Hybrid Channels
            2. Channel Width
              1. Intensive Distribution
                1. Selective Distribution
                  1. Exclusive Distribution
                  2. Home Country Channel Members
                    1. Domestic Exporters
                      1. Export Management Companies
                        1. Export Trading Companies
                          1. Export Agents
                          2. Foreign Country Channel Members
                            1. Import Intermediaries
                              1. Wholesalers
                                1. Distributors
                                  1. Retailers
                                    1. End Users
                                  2. Channel Design and Selection
                                    1. Channel Design Process
                                      1. Customer Analysis
                                        1. Channel Objectives
                                          1. Channel Alternatives
                                            1. Channel Evaluation
                                            2. The Six Cs of Channel Strategy
                                              1. Cost Considerations
                                                1. Capital Requirements
                                                  1. Control Needs
                                                    1. Coverage Requirements
                                                      1. Character Fit
                                                        1. Continuity Expectations
                                                        2. Channel Partner Selection
                                                          1. Selection Criteria
                                                            1. Financial Strength
                                                              1. Market Coverage
                                                                1. Technical Capability
                                                                  1. Service Quality
                                                                  2. Due Diligence Process
                                                                    1. Partner Evaluation
                                                                  3. Channel Management
                                                                    1. Motivating Channel Partners
                                                                      1. Financial Incentives
                                                                        1. Marketing Support
                                                                          1. Training Programs
                                                                            1. Recognition Programs
                                                                            2. Channel Communication
                                                                              1. Information Sharing
                                                                                1. Feedback Systems
                                                                                  1. Relationship Building
                                                                                  2. Channel Control
                                                                                    1. Performance Monitoring
                                                                                      1. Quality Control
                                                                                        1. Compliance Management
                                                                                        2. Channel Conflict Resolution
                                                                                          1. Conflict Sources
                                                                                            1. Resolution Mechanisms
                                                                                              1. Prevention Strategies
                                                                                            2. Global Logistics and Supply Chain Management
                                                                                              1. Logistics Components
                                                                                                1. Order Processing
                                                                                                  1. Order Management Systems
                                                                                                    1. Documentation Requirements
                                                                                                      1. Customs Procedures
                                                                                                      2. Inventory Management
                                                                                                        1. Stock Level Optimization
                                                                                                          1. Safety Stock Considerations
                                                                                                            1. Inventory Turnover
                                                                                                            2. Warehousing
                                                                                                              1. Warehouse Location
                                                                                                                1. Warehouse Operations
                                                                                                                  1. Distribution Centers
                                                                                                                  2. Transportation
                                                                                                                    1. Mode Selection
                                                                                                                      1. Route Optimization
                                                                                                                        1. Carrier Selection
                                                                                                                      2. Transportation Modes
                                                                                                                        1. Ocean Shipping
                                                                                                                          1. Container Shipping
                                                                                                                            1. Bulk Shipping
                                                                                                                              1. Cost and Time Considerations
                                                                                                                              2. Air Freight
                                                                                                                                1. Express Services
                                                                                                                                  1. Cargo Services
                                                                                                                                    1. Cost and Speed Trade-offs
                                                                                                                                    2. Land Transportation
                                                                                                                                      1. Trucking
                                                                                                                                        1. Rail Transport
                                                                                                                                          1. Intermodal Transportation
                                                                                                                                        2. Third-Party Logistics
                                                                                                                                          1. 3PL Services
                                                                                                                                            1. Transportation Services
                                                                                                                                              1. Warehousing Services
                                                                                                                                                1. Value-Added Services
                                                                                                                                                2. 4PL Services
                                                                                                                                                  1. Provider Selection
                                                                                                                                                    1. Performance Management
                                                                                                                                                  2. International Retailing
                                                                                                                                                    1. Retail Formats
                                                                                                                                                      1. Traditional Retail Formats
                                                                                                                                                        1. Department Stores
                                                                                                                                                          1. Specialty Stores
                                                                                                                                                            1. Supermarkets
                                                                                                                                                              1. Hypermarkets
                                                                                                                                                              2. Modern Retail Formats
                                                                                                                                                                1. Category Killers
                                                                                                                                                                  1. Warehouse Clubs
                                                                                                                                                                    1. Convenience Stores
                                                                                                                                                                    2. Online Retail
                                                                                                                                                                      1. E-commerce Platforms
                                                                                                                                                                        1. Mobile Commerce
                                                                                                                                                                          1. Omnichannel Retailing
                                                                                                                                                                        2. International Retail Expansion
                                                                                                                                                                          1. Market Entry Strategies
                                                                                                                                                                            1. Organic Growth
                                                                                                                                                                              1. Acquisitions
                                                                                                                                                                                1. Joint Ventures
                                                                                                                                                                                  1. Franchising
                                                                                                                                                                                  2. Retail Adaptation
                                                                                                                                                                                    1. Format Adaptation
                                                                                                                                                                                      1. Merchandise Adaptation
                                                                                                                                                                                        1. Service Adaptation

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                                                                                                                                                                                  6. International Pricing Strategies

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                                                                                                                                                                                  8. Global Marketing Communications